Verica Djurdjevic is CEO of PHD UK, and has almost 20 years' experience within the industry. She started her career at MediaVest, working on a range of entertainment, auto and FMCG clients, before moving to MEC in 2002. She worked in both account management and strategy across a wide spectrum of clients during her time at MEC, before moving to PHD UK in 2009 as Managing Partner. She became MD in 2013, spending 4 years running the agency day-to-day, before being promoted to CEO in April 2017. Her free time is devoted to crime drama box sets, cinema, and a continuing quest for the best martini in London.