Lineup

Agency Stage

Media Idea (Launch)

Havas Media // British Beer Alliance
Initiative // LEGO
Manning Gottlieb OMD // John Lewis & Partners
MediaCom // Universal
OMD UK // Channel 4
PHD // The LEGO Movie 2
the7stars // Iceland

Media Idea (Budget under £250k)

Essence // Google
MediaCom // NOW TV
MediaCom // The Coca-Cola Company
PHD // Skoda UK
the7stars // Iceland
Wavemaker and Ogilvy // British Airways

Media Idea (Budget £250k - £1m)

Goodstuff // Yorkshire Tea
Manning Gottlieb OMD // Don't Lose the Picture
MediaCom // Time To Change
OMD UK // Channel 4
PHD // The LEGO Movie 2
Wavemaker // Nationwide

Media Idea (Budget over £1m)

Carat UK // Cadbury Creme Egg
Goodstuff // Dunelm
Initiative // Carlsberg
MediaCom // Missguided
Mindshare // Three
Vizeum UK // TSB

International Campaign

Havas Media Group // Beats by Dre
OMD // Google (Assistant)
OMD // Google (Pixel)
Publicis Sport & Entertainment // Samsung
Wavemaker Client Solutions London // F1
Zenith // Bodyform

Media Owner Stage

Media Idea (Launch)

Facebook // The United Nations
ITV // John Lewis & Partners
LADbible Group // Three
Mail Metro Media // L'Oreal
The Telegraph
The Stylist Group // philosophy x Remarkable Woman Awards
Wireless Group // Sky

Media Idea (Budget under £250k)

Bauer Media // Warner Bros
Channel 4 // Cancer Research UK
ITV // Sony Pictures
Mail Metro Media // 20th Century Fox
tpf // ESPN
Twitter // Women in Football
Wireless Group // Samaritans

Media Idea (Budget £250k - £1m)

Digital Cinema Media // John Lewis & Partners
Digital Cinema Media // NatWest
Hearst // Shop Direct & Very.co.uk
ITV // John Lewis & Partners
ITV // Visa
VICE // Panasonic Lumix

Media Idea (Budget over £1m)

Hearst // Now TV
ITV // Kellogg's
ITV // M&S Food
LADbible Group // Three
The Telegraph
Wireless Group // Sky

Media Brand of the Year

Channel 4
Country Living, Hearst
Digital Cinema Media
Evening Standard, ESI Media
ITV
Reach
Twitter

Owner and Agency Stage

Best use of Audio

Acast and Blue 449 // iD Mobile
Carat UK and ITV // Kellogg's Corn Flakes
m/SIX // Toyota
Manning Gottlieb OMD and ITV // John Lewis & Partners
MediaCom // The Coca-Cola Company
PHD // MTV

Best use of Content (Budget under £250k)

Google // English Heritage
MediaCom // Cancer Research UK
MediaCom // The Coca-Cola Company
Mindshare // Tommy's
PHD // Skoda UK
tpf // ESPN

Best use of Content (Budget over £250k)

Bridge Studio at News UK and Havas // AXA
Carat UK // Guinness
Channel 4 // Thomas Cook
Goodstuff and ITV // Dunelm
Initiative // Carlsberg
MediaCom // Time To Change
Wavemaker // Right Guard

Long-Term Media Strategy

Arena Media // Domino's
Manning Gottlieb OMD // Age UK
MediaCom // eBay
MediaCom // Direct Line
MediaCom // Tesco
The7Stars // Suzuki
The Specialist Works // PrettyLittleThing

Media Innovation

Carat UK // Cadbury Creme Egg
Goodstuff // Yorkshire Tea
Manning Gottlieb OMD // John Lewis & Partners
Manning Gottlieb OMD // Starbucks UK
Manning Gottlieb OMD // Virgin Trains
MediaCom // Missguided
Spotify and Havas Media // O2

Media Creativity

Channel 4 // Nationwide, McCain's, Malteasers
Goodstuff // ITV
Initiative // Amazon
Initiative // Carlsberg
ITV and Mindshare // M&S Food
Manning Gottlieb OMD and ITV // John Lewis & Partners

Small Collaboration (Budget under £250k)

Digital Cinema Media // Counter Terrorism Policing
Facebook // The United Nations
Global and Craft // Which?
Haymarket Automotive Studio // What Car?
MediaCom and ITV // Lucozade Zero Pink
Mindshare // Fox
OMD UK // ESPN

Large Collaboration (Budget over £250k)

Carat UK // Cadbury Creme Egg
ITV // Love Island
MediaCom and ITV // Missguided
Mindshare and ITV // M&S Food
OMD UK // McDonald's
PHD // The LEGO Movie 2
Wavemaker // Nationwide

Research Stage

Trade Body Research

Magnetic
Newsworks
Radiocentre
Thinkbox

Econometrics

m/SIX // TalkTalk
MediaCom // The Open University
PHD // McCain
the7stars // Gousto
Twitter

Research Insight

Channel 4
Hearst
MediaCom // Capita
PHD // Argos
PHD // British Heart Foundation
PHD // Macmillan Cancer Support
Vizeum UK // Very.co.uk

Best Use of Data Audience Buying

Goodstuff and Global // Habito
MediaCom // Sky Sports
MediaCom // Tesco
OMD UK // McDonald's
Spotify and Havas Media // O2
Zenith // NatWest

Best of the Best Stage

Sales Team of the Year

Channel 4
Digital Cinema Media
ITV
Mail Metro Media
The Guardian
Twitter

Media Agency of the Year

Initiative
Manning Gottlieb OMD
MediaCom
OMD UK
PHD
the7stars

Rising Star - Agency

Aaron Haynes // Vizeum UK
Flora Williams // OMD UK
Harry Darlington // OMD UK
Jamie Callaghan // OMD UK
Laura Collins // Merkle
Mihir Haria-Shah // Total Media

Rising Star - Media Owner

Amanda Hoyle // Spotify
Emma Morrisroe // Digital Cinema Media
Evie Stevens // Spotify
Hannah Anderson // Media Chain
Jade Walton // Reach
Sebastiano Rossi // Minute Media

Media Leader of the Year

Ben Hayes & Andrew Stephens // Goodstuff
Caroline Foster Kenny // IPG Mediabrands
Dan Clays // OMD UK, OMG UK
David Pemsel, // Guardian Media Group
James Wildman // Hearst
Jenny Biggam // the7stars
Josh Krichefski // MediaCom UK
Karen Stacey // Digital Cinema Media

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