matt hill

Research & Planning Director , Thinkbox

As the Research and Planning Director for Thinkbox, Matt leads the TV Masters online training programme and their award winning research. Recent Thinkbox research studies include 'Signalling success' which explores the relative ability of different media environments to deliver implicit signals of brand strength, 'Demand Generation' which drew on Group M's econometric databank of £1.4Bn of media spend across 50 brands to uncover the principles of planning for effectiveness & 'The Age of Television', which untangles the role video plays in our lives and the need states which define our video viewing habits.