Maya Orr is an award-winning marketing and communications professional who is best known for her work across the #LidlSurprises brand campaign. This 2014 campaign transformed Lidl's discounter reputation and subsequently has seen the supermarket's market share double. Maya began her career in broadcast PR in 2010. Since then, she has worked with several brands across all sectors, both client and agency side, and has been integral in a number of areas of marketing and communications including strategy, event planning, branding, as well as overseeing some of the most memorable above-the-line campaigns including a work for the 2018 FIFA World Cup. A year ago, Maya joined the LADbible Group as Director of Marketing and Communications to oversee all the Marketing, Communications, Design and Licensing across the publisher's portfolio of brands, which include LADbible, SPORTbible, UNILAD, GAMINGbible and Tyla. LADbible Group is one of the largest youth publishers in the world with a global audience approaching 1 billion. LADbible Group reaches half of all UK adults and 82% of adult Gen Z (18-24-year-olds) across the UK every month.