Michaella Williams is a Business Director at Generation Media an independent media planning and buying agency, which specialises in communications with children, young people, and families. In addition, she is Head of CPD and Training whereby, she strategically supports the wider team to be the best they can be via their learning and development. She also set up and leads the Diversity & Inclusion Committee for the agency. Prior to this, Michaella graduated seven years ago from Bournemouth University where she studied Communication and Media Studies. Most recently she won a Campaign Media Week 30 under 30 in 2021, Patricia Mann and WACL Future Leaders 2020 Award whereby, she was recognised for "being a pioneer who lit up the room". She used the bursary to complete a Certificate in Coaching accredited by the Association for Coaching. She is passionate about encouraging others, particularly those from minority groups to see and reach their abilities. In her 'spare time' Michaella plays semi- professional football as a defender for Dulwich Hamlet FCW.