Paddy joined Havas Media Group as its new CEO in July 2020 from Dentsu, where he spent 12 years in a variety of positions and agency brands. He is a proven business leader and creative thinker who he has always sought to challenge the conventional, exploring new ways to build more valuable connections between brands and their customers. He has over 20 years' experience in the industry spanning a broad spectrum of areas including integrated planning, digital strategy and innovation and activation. He has held a number of senior leadership positions both within the UK and internationally, including a three-year stint in the US, where he was the President of Vizeum before becoming MD of 360i alongside his existing Vizeum duties following the strategic alignment of these agency brands in 2016. Paddy returned to the UK in 2018 as CEO of Fetch and in 2019 he merged the digital marketing shops Fetch, 360i and ICUC into dentsu X to create a scaled full-service media agency in the UK that could service the growing needs of its clients beyond media alone.