Ed Couchman is the General Manager of Snap in the UK. Leading the camera company's largest European sales office, Ed works hand in hand with advertisers, helping them to best leverage Snapchat's innovative ad formats, as well as unpacking the tangible business impact and ROI they provide. He has over two decades of experience building meaningful and sustainable relationships within the media and advertising community, serving as Director of Agency Partnerships at Facebook, where he worked for over six years. Prior to this, he was Head of Digital and Future Media at Channel 4 and he also led the display team at Associated New Media. He serves on many industry bodies including the Internet Advertising Bureau (IAB) and the Industry Advisory Panel to the Advertising Association, as well as serving as an active member of National Advertising Benevolent Society (NABS). He is a trustee of the MediaTrust, a National charity that uses the power of media to give charities a voice and change lives.