James Bailey


CEO, iProspect
I am CEO of iProspect in London and Stafford. Providing digital, performance and technological solutions for over 90 clients, some of which are clients of iProspect, others are clients of other Dentsu agencies where we power their performance capabilities. I started in ad ops publisher side, then entered the world performance marketing via affiliate and then paid search at TradeDoubler. I entered the world of agencies through MEC in the Paris Garden days and then onto Maxus at a time when the shop was a group of 60 very entrepreneurial people, growing to over 300. Four years through the ranks at Maxus and then four years through the ranks at iProspect. I have lived through the nerve racking responsibility to pitch for Agency of the Year to many of your leaders whilst at Maxus – you'll feel great when we say goodbye!