I'm a Creation Director at The Story Lab overseeing a wonderful team - together we build innovative content partnerships & consumer experiences to shift the needle on qualitative & quantitative metrics. I've been part of Dentsu Aegis Network since 2015, starting out as a cross-media buyer. Three years ago, I joined The Story Lab, working with some of the industry's leading brands such as Vodafone, Diageo and adidas. Working at TSL has resulted in some of my proudest achievements; I've won 18 content awards, I'm a finalist for 2020's Barrie Gill Award, and a previous WACL finalist. I also take a lot of pride in using social-purpose partnerships to generate positive societal shifts, particularly around female empowerment, the LGBTQ+ community, diversity and body positivity. In addition to my day-job, I mentor a number of women across our industry and I'm an active member of Dentsu's REPRESENT, driving diversity and inclusion within the business.