Funded by the commercial TV companies, Thinkbox is the marketing body for commercial TV in the UK, in all its forms. Thinkbox works with the marketing community with a single ambition: to help advertisers and agencies get the best out of today's TV. Prior to joining Thinkbox in 2015 Matt worked at Channel 5, heading up their Planning & Insight team and representing the broadcaster at the BARB board. Prior to C5 he had roles at Virgin Media and Attentional. Recent Thinkbox research studies include 'Demand Generation' which lead to the creation of the Demand Generator - an online planning tool, powered by ¬£1.4Bn of econometric analysis and 'The Age of Television', an award winning study which untangles the role video plays in our lives and the need states which define our video viewing habits.