Sam Tomlinson


Partner, PwC
Sam set up and leads PwC's multi-award-winning Marketing & Media Assurance team. Our services cover customer insight, marketing transformation and effectiveness, media assurance (media audits), audience reporting, and campaign delivery, all underpinned by data privacy and ethics. In the past two years we have published a pioneering and multi-award-winning study into programmatic advertising, published a report for the Advertising Association examining the drivers of UK advertising export success, verified audience data for the likes of Channel 4 and Financial Times, delivered hundreds of media audits across the globe, ran a major media agency pitch across 40+ markets, and publicly verified campaign delivery and reporting for the likes of Finecast, JCDecaux and Clear Channel. Our team is also responsible for the 6-monthly IAB/PwC Digital Adspend Study in the UK.