Sue Unerman


Chief Transformation Officer, MediaCom
Sue Unerman Chief Transformation Officer, MediaCom In a world that is changing faster than any of us can quite get used to, business needs people who can not only see the next change coming, but can also explain it to the rest of us. Sue is one of these rare people. She's a "clarifier". In the rapidly changing world of media, Sue has been ahead of the curve for three decades, and remains at the forefront of the industry's evolution. In a time when companies that stand still are sunk, Sue has consistently moved MediaCom forwards ahead of the competition ��� a crucial factor in its rise to become the number one company in its sector and the agency of the decade for an unprecedented second time in a row. She is Convenor of the 2020 IPA Effectiveness Awards. Editor in chief at Campaign, Gideon Spanier, says: "Sue has led the way when it comes to driving change and challenging stereotypes" In her current role she drives transformation for MediaCom and their clients. The annual Transformation Week festival brings leading edge developments to MediaCom's clients (in 2020 there were over 3000 delegates), and Sue is currently spearheading MediaCom's Agile transformation. She is a qualified Scrum master, and Agile practitioner. Sue has for many years transcended her natural introversion to take her place as an ad industry spokesperson at conferences and forums. In 2016 she reached out to a wider public with the publication of her book The Glass Wall, success strategies for women at work and businesses that mean business ��� called the year's most significant addition to the debate on gender diversity at work. She is leading the development of the first ongoing analysis of diversity in advertising that covers everyone behind and in front of the camera. Project ADA is launching in 2021 and is a stepchange for the industry. Sue's new book, Belonging, the Key to Transforming and Maintaining Diversity, Inclusion and Equality at Work, about the next steps to achieve Diversity and Belonging at work is published by Bloomsbury in October 2020. Josh Graff, UK Country Manager & Vice President, Marketing Solutions EMEA & LATAM, LinkedIn says: "Belonging is full of brilliantly practical advice for anyone who is seeking to improve the culture of their team or business. It should be required reading for first time managers to FTSE 100 CEOs." She is leading the development of the first ongoing analysis of diversity in advertising that covers everyone behind and in front of the camera. Project ADA is launching in 2021 and is a stepchange for the industry. (Her name is pronounced "You-ner-man")