Trevor is the Head of Marketing, GBS, Europe, leading a function that consists of Creative Lab, B2B Marketing and Comms, Brand Strategy and Creator Monetisation. Trevor joined TikTok from Facebook / Instagram, which he joined in 2008 as one of Facebook's first employees outside of the US. He most recently held the role of Director of Instagram, EMEA, and prior to this held a number of senior global strategic and partnership roles during his Facebook career (which included establishing 14 Facebook offices across the globe, then moving to Facebook's Global Agency Partnerships function, based in NYC, to manage the strategic global relationships between Facebook and some of its large media and creative agency partners). Trevor plays an active role in championing diversity and inclusion within the advertising industry, holding advisory roles in a number of organisations in the D&I sector. He is also on board of Trustees of the Ideas Foundation, a UK based charity.