Rising Star - Agency

Tom Kirkham, digital connections planning associate director, OMD UK


Tom Kirkham, digital connections planning associate director at OMD UK has led the digital planning on 10 new business pitches and played an instrumental part in recent wins for Barclays and Betway.

In the last 12 months he has developed two frameworks for McDonald’s and easyJet. ‘The Short Form Index’ for McDonald’s is a programme that weights and ranks video suppliers in their ability to deliver a true video view.

By recalibrating the short form video marketplace, clients can understand the complex dynamic of video, with major clients having increased their video investment by 20% year-on-year. For easyJet, Kirkham created easyData, a first party data framework that now informs all buying decisions in digital, and which resulted in significant increases in ROI on every campaign in 2017/2018. This year, the framework was developed into a European-wide initiative for the airline.

Marie Emery, head of marketing and brand experience at McDonald’s said: “[Tom’s] work on McDonald’s has delivered a real step change in our digital thinking, not just in crafting campaigns but also in the way our business is setting up for the future.”

Lucy Markham, instrumentalist Bountiful Cow
David Bielenberg, client account director Manning Gottlieb OMD
Fran Blair, communications planner MediaCom
Sophie Strong, journey activation director Wavemaker
Anna-Lee Bridgstock, digital performance director Wunderman

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