For Easter 2020, Cadbury Creme Egg teamed up with Elvis and The Story Lab, Carat to launch their new video-on-demand channel “EATertainment”. Extending from Cadbury’s own video content, Amazon Advertising produced two entertaining short films that were shown on Prime Video via Prime Video Direct. A high impact branding campaign spanning across IMDb, Fire TV, Fire Tablet and the Amazon DSP helped drive relevant audiences to watch the films on Prime Video. We completed the experience by re-engaging audiences, after they had seen the films, to buy Creme Egg on Amazon.co.uk. This creative campaign exceeded expectations both in terms of ROI and awareness.