MEDIA WEEK AWARDS


THE FUTURE MAY BE DIFFERENT, BUT BIG IDEAS ARE TIMELESS
We are all in uncharted waters, awash with a backdrop of adversity and economic uncertainty. And each of us, individuals and businesses alike are adapting and responding as we see fit.

Over the years we have often been told how important the Media Week Awards are to the industry. And in these challenging and somewhat surreal times it may be more important than ever to celebrate our amazing industry and the people who work in it. 

We hope this year's Media Week Awards provide something to focus on, something to remind us of the great work achieved over the past 12 months and something to look forward to and celebrate with your teams, with your colleagues, your business and the wider industry later this year.


Following advice from the government, judging this year will all take place remotely over video conferencing for all categories. We will not require shortlisted entrants to provide supplementary videos in the second stage and instead will rely on original written submissions to determine this years winners. Opportunities will be available should you wish to provide additional information.


Those shortlisted for Agency of the Year, Media Owner of the Year and Rising Star will all conduct their presentations over video conferencing as well. While this is different to previous years, the safety and wellbeing of our audience and team remains our highest priority. 


Campaign has also introduced four special awards to recognise the work of the commercial media industry in response to the coronavirus crisis.


So put forward your great campaigns, showcase the people behind them and join us in celebrating the successes that shouldn’t be overshadowed by difficulty.


We look forward to receiving your entries and celebrating the industry’s achievements in October.


KEY INFORMATION


Key Dates

Final entry deadline:
Wednesday 29 July 

Shortlist announcement:
Wednesday 25 August

Awards ceremony:
Thursday 8 October

Entry Pricing

Early bird entry fee: 
£470 + VAT per entry

Standard entry fee: 
£590 + VAT per entry 
*Entries received after 22 July will incur 
a late fee of £100 + VAT per entry

Response to COVID-19 categories:
£470 + VAT per entry until final deadline
Fifty per cent of the proceeds from entries in these categories will be donated to a good cause related to the pandemic.

Rising Star Pricing

Rising star early bird entry fee: 
£250 + VAT per entry

Rising star standard entry fee: 
£290 + VAT per entry 
*Entries received after 22 July will incur 
a late fee of £100 + VAT per entry

CATEGORIES


Standard entry deadline: Wednesday 22 July
MEDIA IDEA - LAUNCH
This category is open to any media owner that has launched a new media campaign during the eligibility period. Judges will be looking for campaigns that display original, creative ideas that have delivered tangible outcomes in both quantitative and qualitative form.

 

MEDIA IDEA - UNDER £250K
This category recognises campaigns of any length that display creative, original ideas that have delivered tangible outcomes and achieved business goals. To provide an accurate comparison, entries will be judged within one of three financial tiers.

 

MEDIA IDEA - £250K TO £1M
This category recognises campaigns of any length that display creative, original ideas that have delivered tangible outcomes and achieved business goals. To provide an accurate comparison, entries will be judged within one of three financial tiers.

 

MEDIA IDEA - OVER £1M
This category recognises campaigns of any length that display creative, original ideas that have delivered tangible outcomes and achieved business goals. To provide an accurate comparison, entries will be judged within one of three financial tiers.

 

MEDIA IDEA - LAUNCH
This category is open to any agency that has launched a new media campaign during the eligibility period. Judges will be looking for campaigns that display original, creative ideas that have delivered tangible outcomes in both quantitative and qualitative form.

 

MEDIA IDEA - UNDER £250K
This category recognises campaigns of any length that display creative, original ideas that have delivered tangible outcomes and achieved business goals. To provide an accurate comparison, entries will be judged within one of three financial tiers.

 

MEDIA IDEA - £250K TO £1M
This category recognises campaigns of any length that display creative, original ideas that have delivered tangible outcomes and achieved business goals. To provide an accurate comparison, entries will be judged within one of three financial tiers.

 

MEDIA IDEA - OVER £1M
This category recognises campaigns of any length that display creative, original ideas that have delivered tangible outcomes and achieved business goals. To provide an accurate comparison, entries will be judged within one of three financial tiers.

 

The following categories are open to media agencies, owners or a collaboration between the two. Please clearly mark in your entry form the partnership if entering as a collaboration.

 

BEST USE OF CONTENT - UNDER £250K
This award recognises a demonstrable use of content in all its forms to answer a specific client challenge that has helped to transform their business. Clear accountable targets and verified tracking essential.

 

BEST USE OF CONTENT - OVER £250K
This award recognises a demonstrable use of content in all its forms to answer a specific client challenge that has helped to transform their business. Clear accountable targets and verified tracking essential.

 

LONG-TERM MEDIA STRATEGY
This category celebrates a longer-term contribution to a clients brand or commercial success. Entrants must clearly demonstrate how insight strategy planning and activation have contributed to success over a minimum period of 2 years.

 

MEDIA INNOVATION
This award recognises the clever use of new ideas in media that deliver something tangible for an advertiser such as a clever media insight, a new digital or social networking application, a buzz or viral marketing campaign, or a new piece of technology. Judges will be looking to see how the innovation led to business results.

 

MEDIA CREATIVITY
This award will recognise the growing importance of creative thinking. Entries must go beyond evidence of great planning and buying, to the invention of ideas which address a business problem.

 

BEST USE OF AUDIO
This award recognises innovation, creativity, planning, the use of data and consequent business results through having an effective and smart audio strategy. The judges will be looking for examples of where an advertiser, agency or media owner has creatively used the medium and put ambitious use of audio at the heart of a campaign.

 

BEST USE OF MEDIA FOR AN ETHICAL OR GOOD CAUSE
This award recognises the best use of commercial media that has a good or progressive purpose at its heart relating to the coronavirus crisis. The initiative could be on behalf of a brand or for another organisation (eg. public sector, third sector) or a collaboration between more than one party. The winning entry will need to show how it has made measurable progress towards the cause in question. Evidence of the positive impact and effectiveness of the campaign on the brand or organisation, where appropriate, will also be advantageous. Judges will be looking for campaigns that demonstrate innovative and creative thinking.

 

BEST USE OF MEDIA TO DRIVE BUSINESS OUTCOMES
This award recognises the best use of commercial media to drive business outcomes during the coronavirus crisis. This category recognises campaigns of any length that display creative, original ideas that have delivered tangible outcomes and achieved business goals. Judges will be looking for how the campaign was related to, or as result of, the coronavirus crisis.

 

MEDIA INNOVATION – COVID-19
This category recognises the clever use of new ideas in media that deliver something tangible for an advertiser such as a clever media insight, a new digital or social networking application, a buzz or viral marketing campaign, or a new piece of technology. Judges will be looking for how the innovation happened during, or as result of, the coronavirus crisis and how it led to tangible outcomes and/or achieved business goals.

 

MEDIA COLLABORATION – COVID-19
This category recognises projects or campaigns that have only been made possible by the close collaboration of one or more media agencies and/ or other relevant agencies, with one or more media owners. Judges will be looking for how the collaboration led to business results. Evidence of a wider benefit for the commercial media industry, where appropriate, will also be advantageous.

 

SMALL COLLABORATION (UNDER £250K)
This category recognises projects or campaigns that have only been made possible by the close collaboration of one or more media agencies and/ or other relevant agencies, with one or more media owners.

 

LARGE COLLABORATION (OVER £250K)
This category recognises projects or campaigns that have only been made possible by the close collaboration of one or more media agencies and/ or other relevant agencies, with one or more media owners.

 

Open to media agencies, owners or a collaboration between the two, judges will be looking for evidence that the research led to a real or potential commercial advantage. They will want to see originality of thinking and potential for changing media practice.

For the following four categories, entrants should submit a maximum of two sides of A4 as their main submission. Your original paper will be used throughout the entire judging process. Video case studies are not required at any point but are welcome in the initial entry stage.

 

BEST USE OF DATA FOR AUDIENCE BUYING
Data is the new currency of planning and buying, often described as being core to the businesses of media owners and agencies. Demonstrate how you have used data to enhance or replace traditional planning processes with a particular focus on the creation of custom segments for your client based on the use of 1st, 2nd and 3rd party data and / or onboarding CRM data. We are looking for demonstration of how the new audience profiles were created and ultimately then executed across programmatic channels.

Please provide evidence of the commercial impact of this new data driven strategy for your client on sales/leads/brand lift.

 

ECONOMETRICS
Econometrics is often a part of successful Media Week Award entries – mainly as a tool of post campaign evaluation. We hope to bring the “backroom boy” of econometrics into the foreground with this specialist award. Judges will be looking for creative or original use of econometrics to guide a campaign towards a successful result.

 

TRADE BODY RESEARCH
This award is designed to celebrate research by a media trade body that has provided credible and usable insights into how a particular medium and its advertising work. We are looking for research that is objective, has provided robust evidence and has genuinely filled knowledge gaps. Conclusions must be founded in a research methodology that stands up to scrutiny at the highest level. Please note you may enter more than one piece of research.

 

RESEARCH INSIGHT
The judges will be looking for a research study that uncovered an insight/s that guided a successful media campaign. The research study need not necessarily be an original research technique – we are looking for the discovery of insights from research – insights that unlocked commercial advantage.

 

MEDIA LEADER OF THE YEAR
Open to agencies, media owners and other media leaders in a senior leadership role within the media industry.

Written entries should provide evidence of business performance, leadership and growth, development of company culture, ability to drive transformation and contribution to the wider media industry. Entries must be no more than one side of A4.

A shortlist of eight individuals will be reached in August. This shortlist will be put to the public vote via Campaign Live. The public vote will not be binding and results won’t be shared, but will be used to inform the final stage of judging.

Entrants that reach the shortlist stage must provide additional evidence in the form of a 2 minute film suggesting why the individual should win, the film doesn’t necessarily have to feature him/her. In addition, shortlisted entrants will also need to supply two endorsements from staff members and two endorsements from clients and/or business partners, which should be a total of no more than 500 words.

 

RISING STAR - AGENCY
This category is open to candidates of 30 years or under working in agencies or media owners. Entries are also welcome from savvy entrepreneurs. Judges will not only be looking at performance and what has been achieved to date or in the present, but will also look at potential and what could be achieved in the future.

Participants will be shortlisted by Media Week judges and invited to present in front of a panel of industry judges on Tuesday 8 September. Written entries must be no longer than 300 words and include - background, why they should win this award and their expectations for the future.

 

RISING STAR - MEDIA OWNER
This category is open to candidates of 30 years or under working in agencies or media owners. Entries are also welcome from savvy entrepreneurs. Judges will not only be looking at performance and what has been achieved to date or in the present, but will also look at potential and what could be achieved in the future.

Participants will be shortlisted by Media Week judges and invited to present in front of a panel of industry judges on Tuesday 8 September. Written entries must be no longer than 300 words and include - background, why they should win this award and their expectations for the future.

 

MEDIA BRAND OF THE YEAR
This award will honour the most innovative and exciting media brand of the year. Judges will be looking to award to the brand which demonstrates evidence of brand development over the previous 12 months, what the brand delivers to agencies and advertisers, success within the marketplace and influence on media practice.

 

SALES TEAM OF THE YEAR
This award recognises the very best in media sales teams who have evidence of financial success, collaboration with agencies, innovation and an acknowledgement of advertiser needs, as well as the media owners’ target audience.

Teams will also be commended for their dedication to diversity within their organisation and/or wider industry. Judges will also be looking to understand the team's response to the Covid-19 pandemic as part of their 2020 entry.

Initial entry can be up to 2 sides of A4. To qualify, you must be shortlisted in a media owner category. The more entries you submit the greater chance you have of being shortlisted for these most coveted awards.

A shortlist will be reached in August, and a panel of judges will assess live presentations from all the competing teams.

 

MEDIA AGENCY OF THE YEAR
This award recognises the very best in media agency teams who have evidence of financial success, client retention and acquisition, work that shows great media thinking and development of the agency’s brand, business and talent base.
Teams will also be commended for their dedication to diversity within their agency and/or wider industry. Judges will also be looking to understand the team's response to the Covid-19 pandemic as part of their 2020 entry.

Initial entry can be up to 2 sides of A4. To qualify, you must be shortlisted in a media agency category. The more entries you submit the greater chance you have of being shortlisted for these most coveted awards.

A shortlist will be reached in August, and a panel of judges will assess live presentations from all the competing teams.

 

GRAND PRIX
The Grand Prix will be awarded to the campaign who receives the most nominations and awards throughout the evening. Each entry that makes the final shortlist will score points, and these points will be used to identify the leading agency. The scoring system will allocate an appropriate tally for each entry, depending upon the results. This category cannot be entered directly.

 

HOW TO ENTER


Entries are welcome from UK media owners, agencies and/or brands highlighting work carried out within the UK between 1 July 2019 to 30 June 2020. Organisations may submit entries on behalf of themselves or others and may enter any number of times.

Your written entry is the basis on which you will be judged and shortlisted. Papers should show how you meet all of the criteria in your chosen category. Download the entry guidelines for full details on what to include.

Do You Have What it Takes to Win

Winning a Media Week Award starts with writing a great entry. It sounds simple but requires organisation, planning, communication and of course outstanding results . Remember that each judge reads more than 40 entries online, making yours stand out is easy feat.

Below are eight things to consider when deciding what to enter. For more details, be sure to download the 2020 entry kit.

Choose the Right Category
Individualise Your Entry
Use Results
Prove Your Case
Challenge the Norm
Provide the Right Context
Be Concise
Let the Client Know

Co-chairs


ITV’s Kate Waters and Brainlabs’ Matt Adams to chair Media Week Awards 2020.

Kate Waters, the director of client strategy and planning at ITV, and Matt Adams, the global managing director of Brainlabs, have been named co-chairs of the Media Week Awards 2020.

Waters and Adams will oversee the judging by more than 70 industry leaders who will decide the most prestigious awards in UK commercial media, including the most coveted prizes for Agency of the Year and Sales Team of the Year.

Both Waters and Adams are innovators who have been willing to challenge the status quo in commercial media.

JUDGES


The Media Week Awards matter because they are judged by the toughest critics, your peers. Our expert judging panels are made up of leaders from across the media and marketing industries and we pride ourselves on our rigorous and objective judging process.

Included on the panel and new for 2020, the winners from Campaign's 30 under 30 competition will be invited to join our main panel bringing a fresh view to this year's Awards.

Nominations to get involved are welcome from across the industry, either for yourself or a colleague using the link below. The final judging panel will be comprised of an inclusive range of individuals to fully represent the industry. Our aim is to give as many diverse voices (women, BAME, LGBTQ+, different ages / seniority, people with disabilities) a chance to determine the results of this industry-leading event.

Our 2020 Judges


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Xaxis
Director, Global Solution and Innovation
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Betfair
Media & Campaign Manager, UK&I
 
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ITV
Partnerships Controller
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DCM
Sales Director
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PHD media
Publishing Director
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The Barber Shop
Founder
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Mail Metro Media
Executive Director, Digital
 
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Snap Inc.
General Manager, UK
 
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Sixteenbynine
Cofounder
 
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Transact, Omnicom Media Group
CEO
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Brainlabs
SVP
 
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NewsUK
Digital Branded Content Strategist
 
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BandLab Technologies
UK Country Director & Head of Strategy & Partnerships
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Dentsu X
Planning Manager
 
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iProspect
CEO
 
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The Addressable Platform (ITV)
VP, Brand Solutions
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OMD UK
Managing Director
 
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Thinkbox
CEO
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Carat London
Strategy Partner
 
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Jungle Creations
Chief Content and Brand Officer
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Total Media
Head of Broadcast
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FCA
Head of Campaigns
 
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Verizon Media
Head of Strategy
 
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Starcom UK
Managing Director
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Spotify
Head of Sales UK & Pan EMEA
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Channel 4
Brand Partnerships Leader
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Global Media
Inventory Manager
 
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PwC
Partner
 
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IBM
Editor in Chief, Europe
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Walk-In Media
CEO
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Havas
Managing Director
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OMD UK
Chief Planning Officer
JUDGING PROCESS
Judging is conducted in two stages. Stage one takes place online via the entry portal. The shortlist will be drawn from online scores and made available to the public in early August. Entrants will be notified by email of the results and provided with information for the second round.

Following recent government advice in relation to Covid-19, changes have been made to the second round of judging. Please note depending on the category you are shortlisted for, the second stage will vary and is different from previous years.

RISING STAR

Tuesday 8 September
Shortlisted entrants in these two categories will be invited to attend a live presentation* on Tuesday 8 September as part of the judging process. Entrants will have 10 minutes to present to the panel of judges and 5 minutes of Q&A on their submission.

*Please note for 2020, all presentations will take place over video conferencing. 

AGENCY / SALES TEAM

Tuesday 22 and Wednesday 23 September
Shortlisted entrants in these two categories will be visited by the judges to present their entry in a location of their choice* on Tuesday 22 (Agency) and Wednesday 23 (Sales Team) September. Entrants will have 30 minutes to present to the panel of judges and 10 minutes of Q&A on their submission.

*Please note for 2020, all presentations will take place over video conferencing. 

MEDIA LEADER

Shortlisted entrants in this category will be asked to supply a maximum of five endorsements from staff members and an additional three endorsements from clients and/or business partners, which should be a total of no more than 500 words.

AGENCY / OWNER: MEDIA LAUNCH OR IDEA

Please note there are no further steps required as part of the entry process. The second round of judging will be based off your original submission. Please feel free to provide additional materials (case studies, testimonials or a presentation deck) that were not included in your entry for the judges to review.

INNOVATION / COLLABORATION / MEDIA BRAND

Please note there are no further steps required as part of the entry process. The second round of judging will be based off your original submission. Please feel free to provide additional materials (case studies, testimonials or a presentation deck) that were not included in your entry for the judges to review.

RESEARCH

Please note there are no further steps required as part of the entry process. The second round of judging will be based off your original submission. Please feel free to provide additional materials (case studies, testimonials or a presentation deck) that were not included in your entry for the judges to review.

PARTNERS