Results 2023


Media Owner

Media Idea: Launch

Stopping the UK's biggest Heart

Global & PHD

Client: British Heart Foundation

To announce the British Heart Foundation's largest ever research grant into inherited heart muscle diseases, we wanted to highlight the unexpected nature of heart disease with a media idea that would do what heart disease, unfortunately, does every day. Stop people in their tracks.Our idea? Stop the UK’s biggest Heart.How? By convincin...

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‘The Spillway’: an incredible debut for an equally incredible car

Sky Media in partnership with Accenture Song, Dentsu X and The Story Lab (Dentsu Creative)

Client: Range Rover

Launching a Premium SUV in a cluttered category is no easy feat. So, to assert its authority over the competition, the new Range Rover Sport needed to make a splash.Challenge 1 was to ascend Europe’s biggest dam, The Kárahnjúkar Spillway, in the new Range Rover Sport, with W-Series driver Jess Hawkins behind the wheel up against a huge...

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Behind Every BAFTA

Digital Cinema Media (DCM)

Client: BAFTA

BAFTA is a world-renowned independent arts charity that discovers, inspires, supports and nurtures new talent across television, films, and games. In a national survey conducted with YouGov in 2021, of 2,000 participants 96% of the UK Adult population are aware of BAFTA but just 3% view it as a charitable organisation. BAFTA wanted to ...

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Media Idea: Under £250k

Stopping the UK's biggest Heart

Global & PHD

Client: British Heart Foundation

To announce the British Heart Foundation's largest ever research grant into inherited heart muscle diseases, we wanted to highlight the unexpected nature of heart disease with a media idea that would do what heart disease, unfortunately, does every day. Stop people in their tracks.Our idea? Stop the UK’s biggest Heart.How? By convincin...

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Durex: The Glory Wall

LADbible Group

Client: Durex and Zenith

For great safe sex, your condom fit matters. But most people don’t even know that there is such a thing as ‘condom sizing’. Most people buy condoms in ‘regular fit’ but 46% of men don’t buy the right fitting condom. It is either too big or too small for them, too loose or too tight.  A big part of the reason condom sex isn’t perceived ...

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The Telegraph Honda Rugby Legacy Fund

The Telegraph

Client: Honda and Universal McCann

Since 2019, The Telegraph's coverage of women's sport has led the way encouraging more women to take part in sport. We felt that the Women’s Rugby World Cup could inspire a new generation of female players. We wanted to encourage this and create real legacy with vital financial support for grassroots clubs. We saw in Honda – a Performa...

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Media Idea: £250k – £1m

Heineken 0.0 and ITV: Always a Choice

ITV

Client: Heineken

Here’s a soap story that put Heineken 0.0 on the tip of British tongues, as we tapped into the nation’s two most-loved pubs - Coronation Street's Rovers Return and Emmerdale's Woolpack.Together, we sparked a conversation about alcohol-free beer, and convinced a booze-loving Britain to drop the stigma around this emerging category, and ...

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Social Commerce Reinvented

Twitch

Client: Bull Dog, Deutsche Telekom, Google, Xbox and PICO VR

Shopping has changed. Going are the days of highstreet shopping, whilst more engaging, interactive solutions arise. Today’s young adults want collaborative, social experiences and this applies to their purchasing paths too.Twitch is the digital playground of choice for Millennials and Gen Z driving this change – and an environment in w...

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Privacy Protectors

Twitch & Spark Foundry

Client: WhatsApp

WhatsApp wanted to build awareness of its multiple layers of protection that keep messages private. So, they turned to Twitch - the digital playground of choice for Gen Z and Millennials and home to a community that values authenticity, collaboration and inclusiveness. Together, they set out to immerse WhatsApp in the digital gaming en...

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Media Idea: Over £1m

eBay and ITV's Love Island

ITV

Client: eBay UK

Love works in mysterious ways. In a bombshell coupling, eBay, EssenceMediacom and ITV created a partnership that no one saw coming! When eBay became Love Island’s first ever ‘Pre-Loved’ partner, we didn’t just change perceptions about fashion, we changed behaviour: an astonishing 7,000% increase in searches for Pre-Loved, and turbochar...

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StemDrop

Tiktok

Client: Samsung

When Samsung wanted to increase brand appeal among the tech-savvy, music-loving Gen Zers in the fiercely competitive mobile market, it naturally turned to TikTok to launch StemDrop, a brand new way for young artists to collaborate with some of the world’s biggest songwriters and showcase their talent to the world. The ground-breaking m...

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People's Postcode Lottery and ITV

ITV

Client: People's Postcode Lottery

If you’re a Media Week judge (as wonderful as you are) you’ve probably not won the lottery yet. But imagine if you DID... how would it FEEL? 🤩When People’s Postcode Lottery lacked distinction, ITV helped them bring “that winning feeling” to the nation. It led to a record-breaking 21% of annual sales volume in just 1 month, 200k of ext...

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Agency

Media Idea: Launch

Opening up about gambling harms

MG OMD & OMG Unite

Client: GambleAware

The UK is facing a different kind of public health crisis. Gambling affects 59% population in any given year, and gambling harms are becoming more and more prevalent. However, the shame and stigma associated with gambling issues often prevent those affected from identifying their problem and seeking help. The ‘Let’s Open Up About Gambl...

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Lidl Bear: Making Christmas UnBEARlievable

OMD UK

Client: Lidl

A Lidl Bear story. How an expressionless teddy punched above its weight to give Brits a Christmas they could believe in.

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giffgaff: We’re Up to Good

MG OMD

Client: giffgaff

giffgaff are changing the face of advertising with a future facing approach to sustainable production and media planning which has seen the company awareness scores and sales soar, whilst reducing their impact on the planet.

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Media Idea: Under £250k

Stopping the UK's biggest Heart

PHD

Client: British Heart Foundation

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Stairway to the past

Havas London

Client: The Wayback

For people living with Alzheimer’s, reminiscence therapy can be a powerful tool. Enjoying nostalgic photos, videos and music from the past with a carer, can elicit positive responses, create conversations and improve both the wellbeing of the patient and the carer.The Wayback VR takes this reminiscence therapy to all new levels.Proven ...

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#FINDTHEWORDS: HOW A CREATIVE MEDIA IDEA GOT MEN TALKING ABOUT CANCER

Zenith UK (Publicis Media), TalkSPORT

Client: Macmillan

Men are uncomfortable talking about their health, and they really don’t like to talk about their cancer treatment. We used live, unexpected broadcasts to show men that living with cancer is better if you open up. This media idea motivated 25,000 men to access Macmillan's lifesaving support services.

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Media Idea: £250k – £1m

Amazon Books The TikTok Book Club

Initiative

Client: Amazon Books

In a world of instant access to unlimited entertainment & endless scrolling, the joy of reading a book had taken a backseat. We found our solution in the most unexpected of places – the very platform of their distraction, Tik Tok. Because what they see on Tik Tok, is what they do in real life.The Tik Tok Book Club, by Amazon Books – th...

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Making media the medicine for subclinical mental health issues

Wavemaker UK, M&C Saatchi, OmniGOV at MG OMD

Client: Office for Health Improvement & Disparities

The topic of mental health has seen elevated importance over the past few years thanks to charity, public sector, and commercial campaigns, reducing stigma and increasing conversation. But, what has been lacking, has been converting this increased conversation at an abstract level into positive action at a personal level. Research show...

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One man’s trash is another man’s treasure

Spark Foundry

Client: Currys

Currys collect over 200 tonnes of electronic waste a day, more than any other business in the UK – but this is a literal ‘drop in the ocean’ compared to the waste that still goes uncollected. Currys were offering financial incentives for e-waste recycling, their pioneering Cash for Trash scheme. The problem is that no-one knew about it...

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Media Idea: Over £1m

Stay in the Game

Carat UK

Client: Kellogg's x Pringles

In a groundbreaking move, Pringles shattered the barriers between reality and fantasy in 2021. We brought Frank The Zombie, a flesh-eating undead creature, straight out of a video game and into the real world. Suddenly, this eerie being became every gamer's ultimate companion, defying expectations and blurring the lines between fiction...

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VANISH: ME, MY AUTISM AND I​​. How a media idea made purpose truly relevant ​​

Zenith UK (Publicis Media), Channel 4

Client: Vanish

We uncovered how important clothes are to young autistic girls, but had no money. So we created a campaign with such momentum that it found its own budget and drove awareness of autism.

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eBay Pre-Loved Island

EssenceMediacom UK and ITV

Client: eBay

The fashion industry produces 100 billion new garments every year. But the impact on the environment is profound, with 100,000 items sent to landfill every five minutes.    The rise in cheap, so-called ‘fast’ fashion – particularly popular among Gen Z and Millennial shoppers - is a major contributor.    And so, for eBay, the nation’s ...

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Innovation and Creative Excellence

Best use of content: Under £250k

How the #PeachPolice Arrested Tango’s Decline

mSix&Partners and LADbible

Client: Britvic

When Tango launched their new Berry Peachy flavour we knew we had an incredible new product to bring Gen Z audiences into the brand.But with a budget less than a quarter of the size of our closest rival, Fanta, we knew that to get people to hear about Berry Peachy, we needed to get people talking about Berry Peachy.This is the story of...

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Tesco Voice of the Checkout

EssenceMediacom UK

Client: Tesco

During the cost-of-living crisis, value messages and savings campaigns were everywhere. Great for the public, but difficult to cut through with anything other than cost, which could be simply a race to the bottom. Tesco needed not only to maintain their value credentials but make them stand out in a way that brought a little bit of lev...

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ASICS: Rewriting the Social Script

Starcom

Client: ASICS

ASICS took on sports brand giants like Nike and Adidas, aiming to conquer the specialised sports market in the UK. They defied expectations by forging an authentic connection with British athletes. Shattering the obsession with before-and-after transformations, ASICS enlisted influencers who showcased happiness over visible body change...

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Best use of content: Over £250k

Enough - Violence Against Women & Girls (VAWG)

MG OMD, Wavemaker, FCB Inferno, Lime Pictures, Joe and Football Co

Client: Home Office

Many types of violence against women have become so normalised in British society that they often go unchallenged. Women are taught from an early age to adapt their behaviour, but rather than putting the onus on potential victims, our campaign spoke to the male audience, tackling the problem at its roots. A message like this from the g...

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Heineken 0.0 and ITV: Always a Choice

ITV

Client: Heneken

Here’s how ITV helped Heineken 0.0 steal the limelight with a leading role, in a content partnership that put them into the nation’s two most-beloved pubs.We sparked a conversation about alcohol-free beer, convincing a booze- loving Britain to drop the stigma around this emerging category, and growing sales by 2.3%.

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Long-Term Media Strategy

Boots: Evolving a “local chemist” back into a national treasure 2019-2023

EssenceMediacom UK

Client: Boots

The 2019/20 period was a difficult time for Boots. Competition had been increasing for several years, from grocers expanding their health and beauty ranges to the rise of online pure players, and Amazon moving into the beauty space. Although Boots remained a staple of the high street, well-known and loved, this did not convert into sal...

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A Decade of Driving Delivery For Volvo

Sky Media and Mindshare

Client: Volvo

Nothing has pushed the boundaries of creativity and integration and delivered in both the long and short term, more than Volvo’s journey with Sky Atlantic.This decade-long partnership has evolved from a simple brand alignment to a deeply-integrated relationship; telling emotive stories that bring to life the values that Volvo, Sky and ...

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GO OLD OR GO HOME: THE SMARTY STORY​

Zenith UK (Publicis Media)

Client: SMARTY

SMARTY grew its customer base by 8x in 5 years, through a focus on a totally different audience and a consistent investment into brand.

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Media Innovation

Mental health linguistic targeting

OmniGOV at MG OMD, Wavemaker UK and M&C Saatchi

Client: Office of Health Improvement and Disparities

In any given week, one in six people in England struggle with a mental health problem. Our campaign aimed to empower people to take action to address their mental health difficulties by directing them to Better Health-Every Mind Matters NHS-approved self-help resources. But with budget pressures, we needed a smart way of pinpointing pe...

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Hollyoaks - The Long Walk Home

OMD UK with 4Studio, Lime Digital, Meta

Client: Channel 4

By giving young men the opportunity to literally walk in women’s shoes through our ground-breaking immersive video experience, we thrust the topic of women’s safety to the top of their agenda; and cemented Hollyoaks’ reputation as the home of topical contemporary programming that changes lives.

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Subway - Make Your Own

EssenceMediacom UK

Client: Subway

How do you celebrate a well-loved ritual, with an audience whose attention is harder than ever to gain? By understanding where they personalise their experiences, and how they buy. During the pandemic, the digital delivery economy significantly expanded, introducing a diverse range of cuisines to Gen Zs online. As McDonald's and KFC ha...

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Media Creativity: Launch

Stopping the UK's biggest Heart

PHD & Global

Client: British Heart Foundation

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Stopping the UK's biggest Heart

PHD & Global

Client: British Heart Foundation

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Lidl Bear: Making Christmas UnBEARlievable

OMD UK

Client: Lidl

A Lidl Bear story. How an expressionless teddy punched above its weight to give Brits a Christmas they could believe in.

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Reasserting The Co-operative Bank’s position as the original ethical bank

Hearts & Science

Client: The Co-operative Bank

Where does your bank invest your money? Turns out lots of people didn’t know and this campaign for The Co-operative Bank not only educated the nation on how retail banks are funding the climate crisis but reasserted their position as the original ethical bank, increased brand perceptions and paid back massively from a business perspect...

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Media Creativity: Under £250k

The Last Photo

the7stars & Adam & Eve/DDB

Client: CALM x ITV

People think they know what suicidal looks like - crying, reclusiveness, misery. And if they don’t see these warning signs, they hesitate to intervene.But the signs of someone feeling suicidal aren’t what you might expect. When someone takes the decision to end their life, they often go from appearing down to extremely happy. We had to...

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Tesco Voice of the Checkout

EssenceMediacom UK

Client: Tesco

During the cost-of-living crisis, value messages and savings campaigns were everywhere. Great for the public, but difficult to cut through with anything other than cost, which could be simply a race to the bottom. Tesco needed not only to maintain their value credentials but make them stand out in a way that brought a little bit of lev...

Read More

Stopping the UK's biggest Heart

PHD & Global

Client: British Heart Foundation

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Media Creativity: £250k – £1m

O2 Switch Up: Switching up the Ad Breaks

MG OMD

Client: O2

The Most Disruptive Ad Break: O2’s Switch Up proposition flips established category behaviours on their head and required an equally attention-grabbing media strategy to drive home the freedom and flexibility of being able to ‘Switch Up’ your handset outside of long mobile phone contracts. Our media approach was designed to mirror the ...

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Making media the medicine for subclinical mental health issues

Wavemaker UK, M&C Saatchi, OmniGOV at MG OMD

Client: Office for Health Improvement & Disparities

The topic of mental health has seen elevated importance over the past few years thanks to charity, public sector, and commercial campaigns, reducing stigma and increasing conversation. But, what has been lacking, has been converting this increased conversation at an abstract level into positive action at a personal level. Research show...

Read More

Proud All Over

OMD UK with 4Studio & Gay Times

Client: Channel 4

To mark 50 years of Pride in Britain, Channel 4 stayed true to their long-standing ambition to represent unheard voices and showed up for Queer people in every corner of Britain. We showed people in small towns that you can be whoever you are, wherever you are - from Fife to Folkstone.

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Media Creativity: Over £1m

VANISH: ME, MY AUTISM AND I​​. How creativity made purpose relevant ​​

Zenith UK (Publicis Media), Channel 4

Client: Vanish

We uncovered how important clothes are to young autistic girls, but had no money. So we created a campaign with such momentum that it found its own budget and drove awareness of autism.

Read More

Stay in the Game

Carat UK

Client: Kellogg's x Pringles

In a groundbreaking move, Pringles shattered the barriers between reality and fantasy in 2021. We brought Frank The Zombie, a flesh-eating undead creature, straight out of a video game and into the real world. Suddenly, this eerie being became every gamer's ultimate companion, defying expectations and blurring the lines between fiction...

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How The Voice of Choice put the dot in Go.Compare and achieved double digit increases in brand metrics and profitability

Hearts & Science

Client: Go.Compare

The Voice of Choice is one of those rare brand and TV show partnerships that could have been made for each other. It solved a business challenge, truly elevated the essence of the brand, created incremental stand out and shows how a TV sponsorship can become a story for a brand in its own right. So slam that red button and swivel your ...

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Best Audio

Magic Breakfast On The Beach

Goodstuff & Bauer

Client: On The Beach

Summer is when On the Beach’s brand salience suffers the most, especially as we don't have the same physical touchpoints Jet2, TUI, and easyJet, such as planes, check-in desks, and resort reps. To increase consideration and drive on-site holiday bookings, our media needed to be as exciting as our product perks and brand personality. No...

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Starbucks UK, Building Audio Distinctiveness and a Sonic Identity with Gen Z+

Havas Media

Client: Starbucks

Starbucks is one of the most recognisable brands in the UK, however their store footprint and ability to attain media SOV is dwarfed by Costa Coffee, so we were tasked with crafting a media solution to punch above our weight to increase Consideration with GenZ+.We identified that audio would be a critical channel to deliver on this giv...

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Stopping the UK's biggest Heart

Global & PHD

Client: British Heart Foundation

To announce the British Heart Foundation's largest ever research grant into inherited heart muscle diseases, we wanted to highlight the unexpected nature of heart disease with a media idea that would do what heart disease, unfortunately, does every day. Stop people in their tracks.Our idea? Stop the UK’s biggest Heart.How? By convincin...

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Collaboration

Small Collaboration: Under £250k

The Last Photo

the7stars, Adam & Eve/DDB, Sky, Channel4, DCM, Pearl & Dean, Teads, Unruly, JC Decaux, Hammersons, CityAM, NewsUK, ESI, Future, Daily Express, Daily Mirror, Daily Star, MailMetroMedia, and Bauer

Client: CALM x ITV

People think they know what suicidal looks like - crying, reclusiveness, misery. And if they don’t see these stereotypical warning signs, they hesitate to intervene.But the signs of someone feeling suicidal aren’t what you might expect. When someone takes the decision to end their life, they often go from appearing down to extremely ha...

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Stopping the UK's biggest Heart

Global & PHD in collaboration with Sainsbury's, Cazoo, Admiral, On the Beach, Dunelm, heycar, Checkatrade and Goodstuff.

Client: British Heart Foundation

To announce the British Heart Foundation's largest ever research grant into inherited heart muscle diseases, we wanted to highlight the unexpected nature of heart disease with a media idea that would do what heart disease, unfortunately, does every day. Stop people in their tracks.Our idea? Stop the UK’s biggest Heart.How? By convincin...

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RAF to represent modern Britain

MG OMD, OMG UNITE, Jungle Creations and Acast

Client: Royal Air Force

The Royal Air Force wanted to position themselves as an inclusive and welcoming employer for young 18–24 year-olds from ethnic minority backgrounds. However, the RAF were seen as ‘white and male’ by our audience, whilst we were also up against deep rooted distrust in armed forces, stemming from a lived history of systemic discriminatio...

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Large Collaboration: Over £250k

VANISH: ME, MY AUTISM AND I​​. How a media idea made purpose truly relevant ​​

Zenith UK (Publicis Media), Channel 4, Havas, TikTok, Ambitious About Autism, Energy

Client: Vanish

We uncovered how important clothes preservation is to young autistic girls, but we also needed better outcomes for Vanish. So we collaborated with Havas, Channel 4, TikTok and Ambitious About Autism to drive awareness of autism.​

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Stay in the Game

Carat, dentsu entertainment, Gleam Futures, Posterscope, Grey, Xbox, Dovetail Games, Yahoo! and Twitch

Client: Kellogg's x Pringles

In a groundbreaking move, Pringles shattered the barriers between reality and fantasy in 2021. We brought Frank The Zombie, a flesh-eating undead creature, straight out of a video game and into the real world. Suddenly, this eerie being became every gamer's ultimate companion, defying expectations and blurring the lines between fiction...

Read More

eBay Pre-Loved Island

EssenceMediacom UK, ITV and McCann

Client: eBay

The fashion industry produces 100 billion new garments every year. But the impact on the environment is profound, with 100,000 items sent to landfill every five minutes.    The rise in cheap, so-called ‘fast’ fashion – particularly popular among Gen Z and Millennial shoppers - is a major contributor.    And so, for eBay, the nation’s ...

Read More

Enough - Violence Against Women & Girls (VAWG)

MG OMD, Wavemaker, FCB Inferno, Lime Pictures, Joe and Football Co

Client: Home Office

Many types of violence against women have become so normalised in British society that they often go unchallenged. Women are taught from an early age to adapt their behaviour, but rather than putting the onus on potential victims, our campaign spoke to the male audience, tackling the problem at its roots. A message like this from the g...

Read More

Research

Best Use of Data for Audience Buying

Building the world’s most sophisticated allergy model to drive one of the most successful pharmaceutical launches ever

Hearts & Science

Client: Sanofi - Allevia

Launching a new hay fever drug into a crowded market we created the world’s most sophisticated allergy model which helped deliver one of the most successful pharmaceutical launches of all time (according to IRI data). It informed media budgets, activation and optimisation ensuring our word-of-mouth strategy elevated the brand into the ...

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Winning the Hearts and Minds of Gen Z for Starbucks

Havas Media and Talon

Client: Starbucks

This is the story of how Starbucks utilised over 9 million mobile ad ID’s to transform the manner in which we use data to fuel our audience buying and deliver the first sign of brand equity improvement in 7 years, resulting in 27 record sales weeks in 2022.

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Barclaycard Payments: The payment part is just the start

Sky Media and OMD UK

Client: Barclaycard Payments

As the post-pandemic world hit customers’ wallets in 2022, business uncertainty was on the rise. To re-establish a leadership position, Barclaycard Payments needed to reassure a tiny bespoke B2B audience that they could be relied upon as true partners. Drawing on Sky’s unrivalled data-set and storytelling expertise, we were able to cre...

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Econometrics

Primark: The Great Advertising Experiment

Starcom

Client: Primark

High st giant Primark had never advertised before. They also didn’t have ecommerce capabilities. Unsurprisingly, pandemic lockdowns hit the business hard. For the first time in its 50-year history. Primark turned to media to help them kick start growth, with a few stipulations and to prove that media could drive incremental growth for ...

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MMM for Channel 4

OMD UK

Client: Channel 4

Making every pound effective for Channel 4. A reinvented econometrics model, driving viewership and effectiveness for the broadcaster.

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Fit for Purpose – Peloton’s Measurement Mindset

Hearts & Science

Client: Peloton

Peloton experienced phenomenal growth during the pandemic. But as the world emerged in 2022, sales stumbled and while the connected fitness category leader had built an enviable awareness in the UK, consideration was low. Peloton needed to pivot their entire communications strategy to build consideration of the brand in a post-COVID UK...

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Trade Body Research

Trust, more than a feeling

Newsworks, Tapestry Research & Map the Territory

Client: n/a

This research incorporates the findings from two studies, both of which evaluate the growing importance and strength of brand trust. Through analysis of the IPA Databank award submissions, effectiveness expert Peter Field has established that trust and quality are now the two most important brand metrics for profit growth, and that adv...

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BVOD Almighty

Thinkbox, Channel 4, ITV, Sky and UKTV

The advertising industry was in the dark about broadcaster VOD and its role on the media plan. “BVOD Almighty: Reach and Return” fused a wealth of research skillsets and techniques – from ethnography to econometrics tomachine learning – to create the most comprehensive exploration of BVOD advertising to date. It gave advertisers the un...

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Giving attention a little attention:

Thinkbox

This study changed the course of the attention debate in advertising. It showed how a relentless focus on measuring visual attention was short-sighted and would short-change AV media like TV, where audio was crucial.It also moved things on from measurement to encourage better understanding of how and why attention works in advertising,...

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Research Insight

Nurofen: See My Pain. Closing the gender pain gap

Zenith UK (Publicis Media), The Guardian

Client: Nurofen

We uncovered an insight around the deep-rooted societal bias against women’s pain and turned this into a memorable campaign, delivering a market share increase in a declining market.

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The Real Britain Series

OMD UK

Client: The Real Britain Series

With our industry struggling to improve representation in its workforce and its output, OMD UK created The Real Britain Series to educate ourselves and our clients about the lives of marginalised groups – then turn thatknowledge into action inside and out. We set our own brief and invested our own money to understand lived experiences ...

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Creating the world’s first public sector benchmark database

MG OMD

Client: Government Communication Service GCS

The private sector has industry norms and best practices derived from research and meta-analysis from the likes of the IPA and WARC, which can fuel effective media plans - but very little has been done to surface similar lessons for the public sector. Our benchmarking project started with a set of insights from research data across mul...

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People, Agencies & Teams

Rising Star – Agency

Mimi Okorie

Account Director, Hearts & Science

A trusted advisor to her clients, Mimi truly embodies Hearts’ values of collaboration and challenging conventions, bringing that to bear in her work. She is a passionate advocate for more diverse representation across the industry, sharing her experiences at Industry wide events such as LEAD23. She also brings that passion to her role ...

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Rising Star – Media Owner

Guy Thurlow

Co-Founder, Target Student

Guy is a recent Business Entrepreneurship graduate and Co-Founder of Target Student, who have created and pioneered the UK’s first Digital Out-of-Home network in university accommodation.Target Student has partnerships with over 40 universities and PBSA providers and a network of 200+ D6 panels, giving brands the opportunity to reach G...

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Media Brand of the Year

ITV

BACKGROUNDLast summer, British broadcaster ITV’s brand was in a tough spot. The problem? Our catch-up digital proposition, ITV Hub. The service was rapidly losing relevance, as changing viewing habits increasingly moved beyond streaming as a supplement to linear TV, embracing on-demand viewing provided by Netflix et al. THE BIG IDEATo...

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Sales Team of the Year

ITV Commercial

ITV

Unprecedented change in TV viewing... the launch of ITVX... a wholesale office move to White City... and a fair bit of economic turbulence common to us all.Rather than deal with it, we chose to LEAD through it!Not the typical dog-eat-dog leadership you might associate with corporate cut and thrust, but a more modern, expansive and incl...

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Media Agency of the Year

Starcom

This year, Starcom stepped up (again!). We grew revenue by30%, which was our 4th consecutive year of double-digit growth. We iterated and innovated for every client, new and existing. We focused on doing brilliant work with our media partners. We updated our people policies to promote a new industry standard: accommodating for every li...

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Media Leader of the Year – Agency

Natalie Bell

CEO

Client: MG OMD

CEO of the media agency cited by Campaign as ‘on a hot streak’ Natalie Bell continues to make MG OMD the most exciting, innovative, and successful media agency in the UK right now.

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Media Leader of the Year – Media Owner

Matthew Dearden

Founder & CEO

Client: Alight Media

In just four years, Founder and CEO Matthew Dearden, has grown Alight Media to be the fastest-growing out-of-home (OOH) media owner, moving from a start-up to one of the UK’s top five in a highly competitive marketplace. Matthew’s vision when founding Alight was to grow the OOH market by focusing on developing inclusive out-of-home, bu...

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Grand Prix

Stopping the UK's biggest Heart

PHD & Global

Client: British Heart Foundation

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