Results 2023
Media Owner
Media Idea: Launch
Stopping the UK's biggest Heart
Global & PHD
Client: British Heart Foundation
To announce the British Heart Foundation's largest ever research grant into inherited heart muscle diseases, we wanted to highlight the unexpected nature of heart disease with a media idea that would do what heart disease, unfortunately, does every day. Stop people in their tracks.Our idea? Stop the UK’s biggest Heart.How? By convincin...
‘The Spillway’: an incredible debut for an equally incredible car
Sky Media in partnership with Accenture Song, Dentsu X and The Story Lab (Dentsu Creative)
Client: Range Rover
Launching a Premium SUV in a cluttered category is no easy feat. So, to assert its authority over the competition, the new Range Rover Sport needed to make a splash.Challenge 1 was to ascend Europe’s biggest dam, The Kárahnjúkar Spillway, in the new Range Rover Sport, with W-Series driver Jess Hawkins behind the wheel up against a huge...
Behind Every BAFTA
Digital Cinema Media (DCM)
Client: BAFTA
BAFTA is a world-renowned independent arts charity that discovers, inspires, supports and nurtures new talent across television, films, and games. In a national survey conducted with YouGov in 2021, of 2,000 participants 96% of the UK Adult population are aware of BAFTA but just 3% view it as a charitable organisation. BAFTA wanted to ...
Media Idea: Under £250k
Stopping the UK's biggest Heart
Global & PHD
Client: British Heart Foundation
To announce the British Heart Foundation's largest ever research grant into inherited heart muscle diseases, we wanted to highlight the unexpected nature of heart disease with a media idea that would do what heart disease, unfortunately, does every day. Stop people in their tracks.Our idea? Stop the UK’s biggest Heart.How? By convincin...
Durex: The Glory Wall
LADbible Group
Client: Durex and Zenith
For great safe sex, your condom fit matters. But most people don’t even know that there is such a thing as ‘condom sizing’. Most people buy condoms in ‘regular fit’ but 46% of men don’t buy the right fitting condom. It is either too big or too small for them, too loose or too tight. A big part of the reason condom sex isn’t perceived ...
The Telegraph Honda Rugby Legacy Fund
The Telegraph
Client: Honda and Universal McCann
Since 2019, The Telegraph's coverage of women's sport has led the way encouraging more women to take part in sport. We felt that the Women’s Rugby World Cup could inspire a new generation of female players. We wanted to encourage this and create real legacy with vital financial support for grassroots clubs. We saw in Honda – a Performa...
Media Idea: £250k – £1m
Heineken 0.0 and ITV: Always a Choice
ITV
Client: Heineken
Here’s a soap story that put Heineken 0.0 on the tip of British tongues, as we tapped into the nation’s two most-loved pubs - Coronation Street's Rovers Return and Emmerdale's Woolpack.Together, we sparked a conversation about alcohol-free beer, and convinced a booze-loving Britain to drop the stigma around this emerging category, and ...
Social Commerce Reinvented
Twitch
Client: Bull Dog, Deutsche Telekom, Google, Xbox and PICO VR
Shopping has changed. Going are the days of highstreet shopping, whilst more engaging, interactive solutions arise. Today’s young adults want collaborative, social experiences and this applies to their purchasing paths too.Twitch is the digital playground of choice for Millennials and Gen Z driving this change – and an environment in w...
Privacy Protectors
Twitch & Spark Foundry
Client: WhatsApp
WhatsApp wanted to build awareness of its multiple layers of protection that keep messages private. So, they turned to Twitch - the digital playground of choice for Gen Z and Millennials and home to a community that values authenticity, collaboration and inclusiveness. Together, they set out to immerse WhatsApp in the digital gaming en...
Media Idea: Over £1m
eBay and ITV's Love Island
ITV
Client: eBay UK
Love works in mysterious ways. In a bombshell coupling, eBay, EssenceMediacom and ITV created a partnership that no one saw coming! When eBay became Love Island’s first ever ‘Pre-Loved’ partner, we didn’t just change perceptions about fashion, we changed behaviour: an astonishing 7,000% increase in searches for Pre-Loved, and turbochar...
StemDrop
Tiktok
Client: Samsung
When Samsung wanted to increase brand appeal among the tech-savvy, music-loving Gen Zers in the fiercely competitive mobile market, it naturally turned to TikTok to launch StemDrop, a brand new way for young artists to collaborate with some of the world’s biggest songwriters and showcase their talent to the world. The ground-breaking m...
People's Postcode Lottery and ITV
ITV
Client: People's Postcode Lottery
If you’re a Media Week judge (as wonderful as you are) you’ve probably not won the lottery yet. But imagine if you DID... how would it FEEL? 🤩When People’s Postcode Lottery lacked distinction, ITV helped them bring “that winning feeling” to the nation. It led to a record-breaking 21% of annual sales volume in just 1 month, 200k of ext...
Agency
Media Idea: Launch
Opening up about gambling harms
MG OMD & OMG Unite
Client: GambleAware
The UK is facing a different kind of public health crisis. Gambling affects 59% population in any given year, and gambling harms are becoming more and more prevalent. However, the shame and stigma associated with gambling issues often prevent those affected from identifying their problem and seeking help. The ‘Let’s Open Up About Gambl...
Lidl Bear: Making Christmas UnBEARlievable
OMD UK
Client: Lidl
A Lidl Bear story. How an expressionless teddy punched above its weight to give Brits a Christmas they could believe in.
giffgaff: We’re Up to Good
MG OMD
Client: giffgaff
giffgaff are changing the face of advertising with a future facing approach to sustainable production and media planning which has seen the company awareness scores and sales soar, whilst reducing their impact on the planet.
Media Idea: Under £250k
Stairway to the past
Havas London
Client: The Wayback
For people living with Alzheimer’s, reminiscence therapy can be a powerful tool. Enjoying nostalgic photos, videos and music from the past with a carer, can elicit positive responses, create conversations and improve both the wellbeing of the patient and the carer.The Wayback VR takes this reminiscence therapy to all new levels.Proven ...
#FINDTHEWORDS: HOW A CREATIVE MEDIA IDEA GOT MEN TALKING ABOUT CANCER
Zenith UK (Publicis Media), TalkSPORT
Client: Macmillan
Men are uncomfortable talking about their health, and they really don’t like to talk about their cancer treatment. We used live, unexpected broadcasts to show men that living with cancer is better if you open up. This media idea motivated 25,000 men to access Macmillan's lifesaving support services.
Media Idea: £250k – £1m
Amazon Books The TikTok Book Club
Initiative
Client: Amazon Books
In a world of instant access to unlimited entertainment & endless scrolling, the joy of reading a book had taken a backseat. We found our solution in the most unexpected of places – the very platform of their distraction, Tik Tok. Because what they see on Tik Tok, is what they do in real life.The Tik Tok Book Club, by Amazon Books – th...
Making media the medicine for subclinical mental health issues
Wavemaker UK, M&C Saatchi, OmniGOV at MG OMD
Client: Office for Health Improvement & Disparities
The topic of mental health has seen elevated importance over the past few years thanks to charity, public sector, and commercial campaigns, reducing stigma and increasing conversation. But, what has been lacking, has been converting this increased conversation at an abstract level into positive action at a personal level. Research show...
One man’s trash is another man’s treasure
Spark Foundry
Client: Currys
Currys collect over 200 tonnes of electronic waste a day, more than any other business in the UK – but this is a literal ‘drop in the ocean’ compared to the waste that still goes uncollected. Currys were offering financial incentives for e-waste recycling, their pioneering Cash for Trash scheme. The problem is that no-one knew about it...
Media Idea: Over £1m
Stay in the Game
Carat UK
Client: Kellogg's x Pringles
In a groundbreaking move, Pringles shattered the barriers between reality and fantasy in 2021. We brought Frank The Zombie, a flesh-eating undead creature, straight out of a video game and into the real world. Suddenly, this eerie being became every gamer's ultimate companion, defying expectations and blurring the lines between fiction...
VANISH: ME, MY AUTISM AND I. How a media idea made purpose truly relevant
Zenith UK (Publicis Media), Channel 4
Client: Vanish
We uncovered how important clothes are to young autistic girls, but had no money. So we created a campaign with such momentum that it found its own budget and drove awareness of autism.
eBay Pre-Loved Island
EssenceMediacom UK and ITV
Client: eBay
The fashion industry produces 100 billion new garments every year. But the impact on the environment is profound, with 100,000 items sent to landfill every five minutes. The rise in cheap, so-called ‘fast’ fashion – particularly popular among Gen Z and Millennial shoppers - is a major contributor. And so, for eBay, the nation’s ...
Innovation and Creative Excellence
Best use of content: Under £250k
How the #PeachPolice Arrested Tango’s Decline
mSix&Partners and LADbible
Client: Britvic
When Tango launched their new Berry Peachy flavour we knew we had an incredible new product to bring Gen Z audiences into the brand.But with a budget less than a quarter of the size of our closest rival, Fanta, we knew that to get people to hear about Berry Peachy, we needed to get people talking about Berry Peachy.This is the story of...
Tesco Voice of the Checkout
EssenceMediacom UK
Client: Tesco
During the cost-of-living crisis, value messages and savings campaigns were everywhere. Great for the public, but difficult to cut through with anything other than cost, which could be simply a race to the bottom. Tesco needed not only to maintain their value credentials but make them stand out in a way that brought a little bit of lev...
ASICS: Rewriting the Social Script
Starcom
Client: ASICS
ASICS took on sports brand giants like Nike and Adidas, aiming to conquer the specialised sports market in the UK. They defied expectations by forging an authentic connection with British athletes. Shattering the obsession with before-and-after transformations, ASICS enlisted influencers who showcased happiness over visible body change...
Best use of content: Over £250k
Enough - Violence Against Women & Girls (VAWG)
MG OMD, Wavemaker, FCB Inferno, Lime Pictures, Joe and Football Co
Client: Home Office
Many types of violence against women have become so normalised in British society that they often go unchallenged. Women are taught from an early age to adapt their behaviour, but rather than putting the onus on potential victims, our campaign spoke to the male audience, tackling the problem at its roots. A message like this from the g...
Heineken 0.0 and ITV: Always a Choice
ITV
Client: Heneken
Here’s how ITV helped Heineken 0.0 steal the limelight with a leading role, in a content partnership that put them into the nation’s two most-beloved pubs.We sparked a conversation about alcohol-free beer, convincing a booze- loving Britain to drop the stigma around this emerging category, and growing sales by 2.3%.
Long-Term Media Strategy
Boots: Evolving a “local chemist” back into a national treasure 2019-2023
EssenceMediacom UK
Client: Boots
The 2019/20 period was a difficult time for Boots. Competition had been increasing for several years, from grocers expanding their health and beauty ranges to the rise of online pure players, and Amazon moving into the beauty space. Although Boots remained a staple of the high street, well-known and loved, this did not convert into sal...
A Decade of Driving Delivery For Volvo
Sky Media and Mindshare
Client: Volvo
Nothing has pushed the boundaries of creativity and integration and delivered in both the long and short term, more than Volvo’s journey with Sky Atlantic.This decade-long partnership has evolved from a simple brand alignment to a deeply-integrated relationship; telling emotive stories that bring to life the values that Volvo, Sky and ...
GO OLD OR GO HOME: THE SMARTY STORY
Zenith UK (Publicis Media)
Client: SMARTY
SMARTY grew its customer base by 8x in 5 years, through a focus on a totally different audience and a consistent investment into brand.
Media Innovation
Mental health linguistic targeting
OmniGOV at MG OMD, Wavemaker UK and M&C Saatchi
Client: Office of Health Improvement and Disparities
In any given week, one in six people in England struggle with a mental health problem. Our campaign aimed to empower people to take action to address their mental health difficulties by directing them to Better Health-Every Mind Matters NHS-approved self-help resources. But with budget pressures, we needed a smart way of pinpointing pe...
Hollyoaks - The Long Walk Home
OMD UK with 4Studio, Lime Digital, Meta
Client: Channel 4
By giving young men the opportunity to literally walk in women’s shoes through our ground-breaking immersive video experience, we thrust the topic of women’s safety to the top of their agenda; and cemented Hollyoaks’ reputation as the home of topical contemporary programming that changes lives.
Subway - Make Your Own
EssenceMediacom UK
Client: Subway
How do you celebrate a well-loved ritual, with an audience whose attention is harder than ever to gain? By understanding where they personalise their experiences, and how they buy. During the pandemic, the digital delivery economy significantly expanded, introducing a diverse range of cuisines to Gen Zs online. As McDonald's and KFC ha...
Media Creativity: Launch
Lidl Bear: Making Christmas UnBEARlievable
OMD UK
Client: Lidl
A Lidl Bear story. How an expressionless teddy punched above its weight to give Brits a Christmas they could believe in.
Reasserting The Co-operative Bank’s position as the original ethical bank
Hearts & Science
Client: The Co-operative Bank
Where does your bank invest your money? Turns out lots of people didn’t know and this campaign for The Co-operative Bank not only educated the nation on how retail banks are funding the climate crisis but reasserted their position as the original ethical bank, increased brand perceptions and paid back massively from a business perspect...
Media Creativity: Under £250k
The Last Photo
the7stars & Adam & Eve/DDB
Client: CALM x ITV
People think they know what suicidal looks like - crying, reclusiveness, misery. And if they don’t see these warning signs, they hesitate to intervene.But the signs of someone feeling suicidal aren’t what you might expect. When someone takes the decision to end their life, they often go from appearing down to extremely happy. We had to...
Tesco Voice of the Checkout
EssenceMediacom UK
Client: Tesco
During the cost-of-living crisis, value messages and savings campaigns were everywhere. Great for the public, but difficult to cut through with anything other than cost, which could be simply a race to the bottom. Tesco needed not only to maintain their value credentials but make them stand out in a way that brought a little bit of lev...
Media Creativity: £250k – £1m
O2 Switch Up: Switching up the Ad Breaks
MG OMD
Client: O2
The Most Disruptive Ad Break: O2’s Switch Up proposition flips established category behaviours on their head and required an equally attention-grabbing media strategy to drive home the freedom and flexibility of being able to ‘Switch Up’ your handset outside of long mobile phone contracts. Our media approach was designed to mirror the ...
Making media the medicine for subclinical mental health issues
Wavemaker UK, M&C Saatchi, OmniGOV at MG OMD
Client: Office for Health Improvement & Disparities
The topic of mental health has seen elevated importance over the past few years thanks to charity, public sector, and commercial campaigns, reducing stigma and increasing conversation. But, what has been lacking, has been converting this increased conversation at an abstract level into positive action at a personal level. Research show...
Proud All Over
OMD UK with 4Studio & Gay Times
Client: Channel 4
To mark 50 years of Pride in Britain, Channel 4 stayed true to their long-standing ambition to represent unheard voices and showed up for Queer people in every corner of Britain. We showed people in small towns that you can be whoever you are, wherever you are - from Fife to Folkstone.
Media Creativity: Over £1m
VANISH: ME, MY AUTISM AND I. How creativity made purpose relevant
Zenith UK (Publicis Media), Channel 4
Client: Vanish
We uncovered how important clothes are to young autistic girls, but had no money. So we created a campaign with such momentum that it found its own budget and drove awareness of autism.
Stay in the Game
Carat UK
Client: Kellogg's x Pringles
In a groundbreaking move, Pringles shattered the barriers between reality and fantasy in 2021. We brought Frank The Zombie, a flesh-eating undead creature, straight out of a video game and into the real world. Suddenly, this eerie being became every gamer's ultimate companion, defying expectations and blurring the lines between fiction...
How The Voice of Choice put the dot in Go.Compare and achieved double digit increases in brand metrics and profitability
Hearts & Science
Client: Go.Compare
The Voice of Choice is one of those rare brand and TV show partnerships that could have been made for each other. It solved a business challenge, truly elevated the essence of the brand, created incremental stand out and shows how a TV sponsorship can become a story for a brand in its own right. So slam that red button and swivel your ...
Best Audio
Magic Breakfast On The Beach
Goodstuff & Bauer
Client: On The Beach
Summer is when On the Beach’s brand salience suffers the most, especially as we don't have the same physical touchpoints Jet2, TUI, and easyJet, such as planes, check-in desks, and resort reps. To increase consideration and drive on-site holiday bookings, our media needed to be as exciting as our product perks and brand personality. No...
Starbucks UK, Building Audio Distinctiveness and a Sonic Identity with Gen Z+
Havas Media
Client: Starbucks
Starbucks is one of the most recognisable brands in the UK, however their store footprint and ability to attain media SOV is dwarfed by Costa Coffee, so we were tasked with crafting a media solution to punch above our weight to increase Consideration with GenZ+.We identified that audio would be a critical channel to deliver on this giv...
Stopping the UK's biggest Heart
Global & PHD
Client: British Heart Foundation
To announce the British Heart Foundation's largest ever research grant into inherited heart muscle diseases, we wanted to highlight the unexpected nature of heart disease with a media idea that would do what heart disease, unfortunately, does every day. Stop people in their tracks.Our idea? Stop the UK’s biggest Heart.How? By convincin...
Collaboration
Small Collaboration: Under £250k
The Last Photo
the7stars, Adam & Eve/DDB, Sky, Channel4, DCM, Pearl & Dean, Teads, Unruly, JC Decaux, Hammersons, CityAM, NewsUK, ESI, Future, Daily Express, Daily Mirror, Daily Star, MailMetroMedia, and Bauer
Client: CALM x ITV
People think they know what suicidal looks like - crying, reclusiveness, misery. And if they don’t see these stereotypical warning signs, they hesitate to intervene.But the signs of someone feeling suicidal aren’t what you might expect. When someone takes the decision to end their life, they often go from appearing down to extremely ha...
Stopping the UK's biggest Heart
Global & PHD in collaboration with Sainsbury's, Cazoo, Admiral, On the Beach, Dunelm, heycar, Checkatrade and Goodstuff.
Client: British Heart Foundation
To announce the British Heart Foundation's largest ever research grant into inherited heart muscle diseases, we wanted to highlight the unexpected nature of heart disease with a media idea that would do what heart disease, unfortunately, does every day. Stop people in their tracks.Our idea? Stop the UK’s biggest Heart.How? By convincin...
RAF to represent modern Britain
MG OMD, OMG UNITE, Jungle Creations and Acast
Client: Royal Air Force
The Royal Air Force wanted to position themselves as an inclusive and welcoming employer for young 18–24 year-olds from ethnic minority backgrounds. However, the RAF were seen as ‘white and male’ by our audience, whilst we were also up against deep rooted distrust in armed forces, stemming from a lived history of systemic discriminatio...
Large Collaboration: Over £250k
VANISH: ME, MY AUTISM AND I. How a media idea made purpose truly relevant
Zenith UK (Publicis Media), Channel 4, Havas, TikTok, Ambitious About Autism, Energy
Client: Vanish
We uncovered how important clothes preservation is to young autistic girls, but we also needed better outcomes for Vanish. So we collaborated with Havas, Channel 4, TikTok and Ambitious About Autism to drive awareness of autism.
Stay in the Game
Carat, dentsu entertainment, Gleam Futures, Posterscope, Grey, Xbox, Dovetail Games, Yahoo! and Twitch
Client: Kellogg's x Pringles
In a groundbreaking move, Pringles shattered the barriers between reality and fantasy in 2021. We brought Frank The Zombie, a flesh-eating undead creature, straight out of a video game and into the real world. Suddenly, this eerie being became every gamer's ultimate companion, defying expectations and blurring the lines between fiction...
eBay Pre-Loved Island
EssenceMediacom UK, ITV and McCann
Client: eBay
The fashion industry produces 100 billion new garments every year. But the impact on the environment is profound, with 100,000 items sent to landfill every five minutes. The rise in cheap, so-called ‘fast’ fashion – particularly popular among Gen Z and Millennial shoppers - is a major contributor. And so, for eBay, the nation’s ...
Enough - Violence Against Women & Girls (VAWG)
MG OMD, Wavemaker, FCB Inferno, Lime Pictures, Joe and Football Co
Client: Home Office
Many types of violence against women have become so normalised in British society that they often go unchallenged. Women are taught from an early age to adapt their behaviour, but rather than putting the onus on potential victims, our campaign spoke to the male audience, tackling the problem at its roots. A message like this from the g...
Research
Best Use of Data for Audience Buying
Building the world’s most sophisticated allergy model to drive one of the most successful pharmaceutical launches ever
Hearts & Science
Client: Sanofi - Allevia
Launching a new hay fever drug into a crowded market we created the world’s most sophisticated allergy model which helped deliver one of the most successful pharmaceutical launches of all time (according to IRI data). It informed media budgets, activation and optimisation ensuring our word-of-mouth strategy elevated the brand into the ...
Winning the Hearts and Minds of Gen Z for Starbucks
Havas Media and Talon
Client: Starbucks
This is the story of how Starbucks utilised over 9 million mobile ad ID’s to transform the manner in which we use data to fuel our audience buying and deliver the first sign of brand equity improvement in 7 years, resulting in 27 record sales weeks in 2022.
Barclaycard Payments: The payment part is just the start
Sky Media and OMD UK
Client: Barclaycard Payments
As the post-pandemic world hit customers’ wallets in 2022, business uncertainty was on the rise. To re-establish a leadership position, Barclaycard Payments needed to reassure a tiny bespoke B2B audience that they could be relied upon as true partners. Drawing on Sky’s unrivalled data-set and storytelling expertise, we were able to cre...
Econometrics
Primark: The Great Advertising Experiment
Starcom
Client: Primark
High st giant Primark had never advertised before. They also didn’t have ecommerce capabilities. Unsurprisingly, pandemic lockdowns hit the business hard. For the first time in its 50-year history. Primark turned to media to help them kick start growth, with a few stipulations and to prove that media could drive incremental growth for ...
MMM for Channel 4
OMD UK
Client: Channel 4
Making every pound effective for Channel 4. A reinvented econometrics model, driving viewership and effectiveness for the broadcaster.
Fit for Purpose – Peloton’s Measurement Mindset
Hearts & Science
Client: Peloton
Peloton experienced phenomenal growth during the pandemic. But as the world emerged in 2022, sales stumbled and while the connected fitness category leader had built an enviable awareness in the UK, consideration was low. Peloton needed to pivot their entire communications strategy to build consideration of the brand in a post-COVID UK...
Trade Body Research
Trust, more than a feeling
Newsworks, Tapestry Research & Map the Territory
Client: n/a
This research incorporates the findings from two studies, both of which evaluate the growing importance and strength of brand trust. Through analysis of the IPA Databank award submissions, effectiveness expert Peter Field has established that trust and quality are now the two most important brand metrics for profit growth, and that adv...
BVOD Almighty
Thinkbox, Channel 4, ITV, Sky and UKTV
The advertising industry was in the dark about broadcaster VOD and its role on the media plan. “BVOD Almighty: Reach and Return” fused a wealth of research skillsets and techniques – from ethnography to econometrics tomachine learning – to create the most comprehensive exploration of BVOD advertising to date. It gave advertisers the un...
Giving attention a little attention:
Thinkbox
This study changed the course of the attention debate in advertising. It showed how a relentless focus on measuring visual attention was short-sighted and would short-change AV media like TV, where audio was crucial.It also moved things on from measurement to encourage better understanding of how and why attention works in advertising,...
Research Insight
Nurofen: See My Pain. Closing the gender pain gap
Zenith UK (Publicis Media), The Guardian
Client: Nurofen
We uncovered an insight around the deep-rooted societal bias against women’s pain and turned this into a memorable campaign, delivering a market share increase in a declining market.
The Real Britain Series
OMD UK
Client: The Real Britain Series
With our industry struggling to improve representation in its workforce and its output, OMD UK created The Real Britain Series to educate ourselves and our clients about the lives of marginalised groups – then turn thatknowledge into action inside and out. We set our own brief and invested our own money to understand lived experiences ...
Creating the world’s first public sector benchmark database
MG OMD
Client: Government Communication Service GCS
The private sector has industry norms and best practices derived from research and meta-analysis from the likes of the IPA and WARC, which can fuel effective media plans - but very little has been done to surface similar lessons for the public sector. Our benchmarking project started with a set of insights from research data across mul...
People, Agencies & Teams
Rising Star – Agency
Mimi Okorie
Account Director, Hearts & Science
A trusted advisor to her clients, Mimi truly embodies Hearts’ values of collaboration and challenging conventions, bringing that to bear in her work. She is a passionate advocate for more diverse representation across the industry, sharing her experiences at Industry wide events such as LEAD23. She also brings that passion to her role ...
Rising Star – Media Owner
Guy Thurlow
Co-Founder, Target Student
Guy is a recent Business Entrepreneurship graduate and Co-Founder of Target Student, who have created and pioneered the UK’s first Digital Out-of-Home network in university accommodation.Target Student has partnerships with over 40 universities and PBSA providers and a network of 200+ D6 panels, giving brands the opportunity to reach G...
Media Brand of the Year
ITV
BACKGROUNDLast summer, British broadcaster ITV’s brand was in a tough spot. The problem? Our catch-up digital proposition, ITV Hub. The service was rapidly losing relevance, as changing viewing habits increasingly moved beyond streaming as a supplement to linear TV, embracing on-demand viewing provided by Netflix et al. THE BIG IDEATo...
Sales Team of the Year
ITV Commercial
ITV
Unprecedented change in TV viewing... the launch of ITVX... a wholesale office move to White City... and a fair bit of economic turbulence common to us all.Rather than deal with it, we chose to LEAD through it!Not the typical dog-eat-dog leadership you might associate with corporate cut and thrust, but a more modern, expansive and incl...
Media Agency of the Year
Starcom
This year, Starcom stepped up (again!). We grew revenue by30%, which was our 4th consecutive year of double-digit growth. We iterated and innovated for every client, new and existing. We focused on doing brilliant work with our media partners. We updated our people policies to promote a new industry standard: accommodating for every li...
Media Leader of the Year – Agency
Natalie Bell
CEO
Client: MG OMD
CEO of the media agency cited by Campaign as ‘on a hot streak’ Natalie Bell continues to make MG OMD the most exciting, innovative, and successful media agency in the UK right now.
Media Leader of the Year – Media Owner
Matthew Dearden
Founder & CEO
Client: Alight Media
In just four years, Founder and CEO Matthew Dearden, has grown Alight Media to be the fastest-growing out-of-home (OOH) media owner, moving from a start-up to one of the UK’s top five in a highly competitive marketplace. Matthew’s vision when founding Alight was to grow the OOH market by focusing on developing inclusive out-of-home, bu...
