Durex: The Glory Wall
Client: Durex and Zenith
LADbible isn’t shy, so we took to the streets to question men and women on condom fit and size, erecting a series of ‘Glory Walls’ across major cities in the UK to provoke playful conversation– walls of 12 triumphant model penises of all shapes and sizes. Passers-by were then challenged to match the penis to the condom size through a series of voxpops which were posted across LADbible’s Instagram channel.
And it worked, with the campaign receiving over 82K engagements and 58% saying they’re now more likely to buy condoms knowing that the perfect fit increases comfort and pleasure.