#FINDTHEWORDS: HOW A CREATIVE MEDIA IDEA GOT MEN TALKING ABOUT CANCER

Zenith UK (Publicis Media), TalkSPORT

Client: Macmillan

Men are uncomfortable talking about their health, and they really don’t like to talk about their cancer treatment. We used live, unexpected broadcasts to show men that living with cancer is better if you open up. This media idea motivated 25,000 men to access Macmillan's lifesaving support services.