JUDGES IN THE SPOTLIGHT
Check out top tips from some of this year's judges
Amy Pountain, Head of Media, Miroma Founders Network
"What I look for is a clear line from challenge to outcome. A real problem, a creative media idea that genuinely worked, and proof it did. I want measurement that stands up to scrutiny, not just big numbers, and evidence the media thinking drove the result rather than propped it up. And I always have time for entries that took a risk and can show why it paid off."
Kush Bhardwaj, Head of Investment, Zenith Media
"For me, winning entries bring together three things: a sharp, well-articulated insight, truly differentiated execution, and clear proof of impact. The strongest work makes complex thinking feel simple by telling a compelling story that is easy to follow, grounded in evidence, and demonstrates how media thinking has driven real commercial outcomes."
Sarah Hamilton, Content Director, Wavemaker
"In a winning entry, I am looking for campaigns that go beyond shifting standard media metrics and instead deliver genuine, real-world change. The winning work should be fuelled by bold, authentic creativity that challenges the status quo. Most importantly, I want to see campaigns that resonate deeply with the public - work that makes everyday people stop, think, and feel something, rather than just appealing to industry insiders. A winning entry should demonstrate that it didn't just capture attention, but actively shaped conversations and made a tangible impact on culture and society."
Mehul Ashra, Head of Strategy, Carat
"Original concepts and execution. Whilst results are really important, bigger ideas can take time to take effect. And so I will be rewarding bravery in creative thought."
