The Last Photo
the7stars, Adam & Eve/DDB, Sky, Channel4, DCM, Pearl & Dean, Teads, Unruly, JC Decaux, Hammersons, CityAM, NewsUK, ESI, Future, Daily Express, Daily Mirror, Daily Star, MailMetroMedia, and Bauer
Client: CALM x ITV
But the signs of someone feeling suicidal aren’t what you might expect. When someone takes the decision to end their life, they often go from appearing down to extremely happy. We had to equip people to prevent suicides by educating the public about suicidal behaviour and providing practical tools for intervention.