Heineken 0.0 and ITV: Always a Choice

Client: Heineken

Here’s a soap story that put Heineken 0.0 on the tip of British tongues, as we tapped into the nation’s two most-loved pubs - Coronation Street's Rovers Return and Emmerdale's Woolpack.

Together, we sparked a conversation about alcohol-free beer, and convinced a booze-loving Britain to drop the stigma around this emerging category, and grew sales by 2.3%.