Barclaycard Payments: The payment part is just the start

Sky Media and OMD UK

Client: Barclaycard Payments

As the post-pandemic world hit customers’ wallets in 2022, business uncertainty was on the rise. To re-establish a leadership position, Barclaycard Payments needed to reassure a tiny bespoke B2B audience that they could be relied upon as true partners. Drawing on Sky’s unrivalled data-set and storytelling expertise, we were able to create a modern media marvel – defying B2B norms with an emotive yet highly targeted campaign to smash ROI expectations and shift every possible metrics.