BVOD Almighty

Thinkbox, Channel 4, ITV, Sky and UKTV

The advertising industry was in the dark about broadcaster VOD and its role on the media plan. “BVOD Almighty: Reach and Return” fused a wealth of research skillsets and techniques – from ethnography to econometrics to

machine learning – to create the most comprehensive exploration of BVOD advertising to date. It gave advertisers the understanding they lacked and the proof of BVOD’s effectiveness they demanded.