![](/media/Logo/MEDIA WEEK LOGO.png)
![](/media/Entrants/V0009.01-BVOD Almighty.jpg?width=450&height=300&token=MqEyUfryJO8I2DB0h6wPO%2FZiIu%2F%2FPsRHbR5TEdhOqHA%3D)
BVOD Almighty
Thinkbox, Channel 4, ITV, Sky and UKTV
The advertising industry was in the dark about broadcaster VOD and its role on the media plan. “BVOD Almighty: Reach and Return” fused a wealth of research skillsets and techniques – from ethnography to econometrics to
machine learning – to create the most comprehensive exploration of BVOD advertising to date. It gave advertisers the understanding they lacked and the proof of BVOD’s effectiveness they demanded.