Magic Breakfast On The Beach
Goodstuff & Bauer
Client: On The Beach
By partnering with Magic Radio’s Breakfast Show, we brought On the Beach’s unabashed excitement and enthusiasm for holidays to life.
Using Bauer’s multiple touchpoints, we showcased On the Beach’s benefits and perks. With presenters, Ronan and Harriet, we went to town – or rather the beach – on The Breakfast Show, at Gatwick, in Mexico, across Magic, smart speakers, and across the Bauer portfolio.
We produced truly Magical results, boosting brand consideration to On the Beach’s highest level to date, overtaking Thomas Cook, achieving record site visits, and receiving plaudits from the audio industry.