Magic Breakfast On The Beach

Goodstuff & Bauer

Client: On The Beach

Summer is when On the Beach’s brand salience suffers the most, especially as we don't have the same physical touchpoints Jet2, TUI, and easyJet, such as planes, check-in desks, and resort reps. To increase consideration and drive on-site holiday bookings, our media needed to be as exciting as our product perks and brand personality. Not an easy task when the competitors outspend you by an average of 85%.

By partnering with Magic Radio’s Breakfast Show, we brought On the Beach’s unabashed excitement and enthusiasm for holidays to life.

Using Bauer’s multiple touchpoints, we showcased On the Beach’s benefits and perks. With presenters, Ronan and Harriet, we went to town – or rather the beach – on The Breakfast Show, at Gatwick, in Mexico, across Magic, smart speakers, and across the Bauer portfolio.

We produced truly Magical results, boosting brand consideration to On the Beach’s highest level to date, overtaking Thomas Cook, achieving record site visits, and receiving plaudits from the audio industry.