People's Postcode Lottery and ITV


Client: People's Postcode Lottery

If you’re a Media Week judge (as wonderful as you are) you’ve probably not won the lottery yet. But imagine if you DID... how would it FEEL? 🤩

When People’s Postcode Lottery lacked distinction, ITV helped them bring “that winning feeling” to the nation. It led to a record-breaking 21% of annual sales volume in just 1 month, 200k of extra subscriptions, and 5m participants.

Winner, winner, chicken dinner!