Stopping the UK's biggest Heart
Global & PHD in collaboration with Sainsbury's, Cazoo, Admiral, On the Beach, Dunelm, heycar, Checkatrade and Goodstuff.
Client: British Heart Foundation
Our idea? Stop the UK’s biggest Heart.
How? By convincing well-known brands to allow their radio ads across the Heart network to suffer sudden ‘cardiac arrest’ live on-air, creating an unexpected and striking sonic backdrop of mid-broadcast heart attacks that would grab audience’s attention and enable us to deliver the British Heart Foundation’s ground-breaking announcement.