Fit for Purpose – Peloton’s Measurement Mindset
Hearts & Science
At the centre of this pivot sat their existing MMM which gave direction on the optimal investment strategy… but in a very different world living through a global pandemic, for a brand that was growing exponentially using media channels and tactics focussed singularly on sales at the highest possible efficiency.
Enter Hearts’ very best Science. Appointed to deliver a path back to growth, we designed an ambitious year 1 measurement agenda – centred around our proprietary Media Optimiser’s transformational short AND long-term econometrics - identifying actionable recommendations for the new reality and critical to the future success.