Heineken 0.0 and ITV: Always a Choice

Client: Heneken

Here’s how ITV helped Heineken 0.0 steal the limelight with a leading role, in a content partnership that put them into the nation’s two most-beloved pubs.

We sparked a conversation about alcohol-free beer, convincing a booze- loving Britain to drop the stigma around this emerging category, and growing sales by 2.3%.