The Telegraph Honda Rugby Legacy Fund
Client: Honda and Universal McCann
We felt that the Women’s Rugby World Cup could inspire a new generation of female players. We wanted to encourage this and create real legacy with vital financial support for grassroots clubs.
We saw in Honda – a Performance Partner to England Rugby – the perfect brand to make it happen. With them, we founded The Telegraph Honda Rugby Legacy Fund which offered girls’ Rugby clubs across the country extra investment, training and tickets.