Amazon Books The TikTok Book Club
Client: Amazon Books
The Tik Tok Book Club, by Amazon Books – the first book-club created by a social platform. We created a sticker to prompt reading every single time they opened the app or scrolled through a video (19 times a day on average!). Enlisting 6 “Book-Tok Laureates”, we kicked off a new Tik Tok trend each week to help young brits fall back in love with reading again. A dedicated clubhouse in-app became the home of inspiration for book-lovers and connected content to commerce, allowing seamless purchase straight from Amazon Books.