Reasserting The Co-operative Bank’s position as the original ethical bank

Hearts & Science

Client: The Co-operative Bank

Where does your bank invest your money? Turns out lots of people didn’t know and this campaign for The Co-operative Bank not only educated the nation on how retail banks are funding the climate crisis but reasserted their position as the original ethical bank, increased brand perceptions and paid back massively from a business perspective (with an ROI of £15 for every £1 spent).