Channel 4's Sunday Brunch x Samsung Partnership

Client: Samsung

Samsung partnered with Channel 4’s Sunday Brunch to reposition its domestic appliances as premium, desirable, and top-of-mind for ABC1 audiences. The campaign went beyond traditional sponsorship by fully integrating Samsung products into the show’s set and narrative, transforming the Sunday Brunch kitchen into a live showroom.

Samsung appliances—including fridges, ovens, hobs, and the Frame TV—were used naturally during cooking segments and featured in bespoke branded moments like the “Fridge of Fame” and “TV for Pets.” The campaign extended off-air with co-branded promotions across major UK retailers and even a high-profile ad on the Piccadilly Circus lights.