Croud

Over the past year, Croud has evolved into a future-fit brand and performance agency, aligning its business around a bold new proposition: Return on Intelligence. This philosophy blends smart strategy, specialist talent and proprietary tech to deliver measurable impact for brands navigating the complexities of modern media.

Croud scaled its global footprint through the integration of Metageni and Vert Digital, strengthening its analytics expertise and expanding into new US markets. Leadership was bolstered with the appointment of Steve King as Chairman, Debbie Ellison as EMEA CEO, and Charlotte Hamill as EMEA COO – bringing creative and media together under one roof.

To support clients in the AI era, Croud launched Croud Control OS and a suite of intelligent tools including BrandAI and SearchEverywhere. These, along with frameworks like Geo-experiments and Brand Waterfall Planning, sharpened performance and future-proofed client strategies.

Culturally, Croud led with purpose. In 2024, it launched its Unlock Potential vision and values, embedding them across the business. Initiatives like the Unlock Potential video series, inclusive policies and an industry-leading gender pay gap contributed to standout employee engagement and retention.

Croud’s voice continues to grow through thought leadership – from articles in *The Drum* to insights via the Croud Consumer Index. With 95% client retention, a growing global Croudie network and a people-first culture, Croud is redefining what it means to be a modern media agency.