Digital Cinema Media

In a year of market pressure and media fragmentation, Digital Cinema Media (DCM) didn’t just defend the cinema medium's position, it redefined it. Without a trade body to champion cinema, DCM became the voice, the stage, and the spotlight, positioning cinema as The Best Seat in Media.

We kept DCM front-of-mind with headline-grabbing events (hello, cinema-themed flash mob at the Media Week Awards), bespoke screenings, blockbuster-branded smoothies, and a steady stream of bold creative campaigns from our in-house team. Our research-led approach, such as proving cinema drives a 10% price premium, gave cinema statistical power.

With initiatives like a KPI Maximiser online tool, a growing regional presence, and award-winning work for Sky, Google Pixel, Specsavers, and the RAF, we didn’t just show up, we scaled up. The result? +7% YoY sales revenue, +18.6% DCM Studios growth, and the industry’s growing love for cinema as a powerful AV platform.

Cinema doesn’t shout, it captivates. And DCM proved once again: when brands want attention, they take the best seat in media.