Digital Cinema Media

Digital Cinema Media (DCM) hit pole position in 2025, proving cinema is not just back, it’s better than ever. Like an F1 team tuned for victory, DCM’s Sales Team powered cinema into the premium AV fast lane, delivering a 7% revenue uplift, 25 new-to-cinema advertisers, and standout campaigns for brands like Google, Specsavers, Kia, and BAFTA.

Behind the scenes, an integrated crew of insights, creative, and strategy pros kept the engine running. DCM’s breakthrough Maximising Price research showed cinema drives a 10% price premium, making it the ultimate high-value media buy. With tools like AV Maximiser and the new KPI Maximiser, DCM made planning seamless and data-rich.

Premium ad spots rose to 23.4% of total revenue, DCM Studios jumped 25% YoY, and innovation led the way, delivering cinema’s first fully captioned ad reel and reserving ad space for charitable causes.

More than just sellers, DCM’s Sales Team sparked creative, accessible, and emotionally charged work that put cinema front and centre in brand plans. They didn’t just keep up, they lapped the field. The result? A best-in-class sales team delivering award-winning campaigns, commercial impact, and reaffirming cinema as the most engaging seat in media.