EDITS

Facing declining revenue from unsold traditional video inventory, Mail Metro Media chose innovation over imitation. Leveraging our unparalleled heritage in engaging storytelling and massive audience scale, we pivoted towards the exponential growth of social video, creating EDITS — an agile, hyper-reactive, and outcome-guaranteed video solution.

EDITS uniquely combines the influence and storytelling mastery of our iconic brands with the dynamism and virality of social video. Clients benefit from a simplified yet powerful proposition: select from seven editorially inspired themes, choose their guaranteed outcome (views or clicks), audience size, and within weeks, their fully produced and bespoke EDITS campaign is seamlessly live across MailOnline and Metro.

What makes EDITS truly groundbreaking is its unmatched simplicity, speed, and scale. By streamlining creative complexity, it enables brands to react swiftly to market trends with impactful, bespoke content, delivering high-quality, editorially credible stories with guaranteed audience engagement.

In its inaugural year, EDITS attracted more than 40 premium advertisers, including Vodafone, Jet2, British Airways, Next, and Elizabeth Arden, proving highly effective and consistently exceeding performance benchmarks across CTR and views.

EDITS not only redefined our video revenue model but also significantly lowered the cost barrier for advertisers. With rapid turnaround, transparent pricing, and guaranteed results, EDITS exemplifies true media innovation, seamlessly blending editorial authenticity with commercial effectiveness and reshaping the future of social video advertising for our clients.