E.ON Secret Life of the Next Generation

Client: E.ON Next

E.ON Next, in collaboration with Channel 4, revived the award-winning “Secret Life Of…” format to create The Secret Life of The Next Generation—a social-first content series designed to engage children and adults in conversations about climate change, energy saving, and eco-anxiety.

The series featured five-year-olds participating in educational games and tasks, guided by expert commentary from Professor Paul Howard-Jones and Dr Laverne Antrobus. It aimed to show that small, positive actions—like saving energy at home—can empower the next generation to take meaningful climate action and reduce eco-anxiety.

Distributed across YouTube, Instagram, TikTok, and Facebook, the campaign used both longform and shortform content to maximise reach and impact. It positioned E.ON Next as a brand committed to sustainability and mental wellbeing, especially among Gen Z.