How Currys bridged the generational divide through Skibidi Toilet Rizz: Currys’ video content hits different AF

Client: Currys

Our goal was to tap into the cultural phenomenon of ‘Brat Summer’ with a video that could reach audiences in a fun, authentic way. Where Currys could fall victim to struggling to connect with younger audiences, we saw an opportunity to resonate with them by using their own language. Thus, it only made sense to get an older colleague to deliver a script written by Gen Z. The video was comedically delivered, using clever cuts to help the humorous timing and leaning into the juxtaposition of our middle-aged colleague. The campaign was a global hit with incredible results that soared beyond local recognition into international success.