How Google Pixel and ITV powered the future faces of women’s football on the biggest stage

Client: Google Pixel

To tackle the staggering visibility gap in women's football journalism, our strategy was to trade brand visibility for human visibility. We forged a first-of-its-kind partnership with ITV Sport to embed Pixel FC creators directly into their editorial team—a first for any commercial partner. This delivered transformative results for Google Pixel: awareness of Pixel FC soared by 20% points and positive brand sentiment jumped 19% points, amongst those exposed to the campaign.

We didn't just sponsor the game; we set a new future for the people who cover it.