Hungry for Lockdown Love

UM

Agency: Just Eat

Covid-19 has been a tailwind for takeaway aggregators, but Just Eat was still losing share of their highest spenders; Urban Spenders. To win their wallets we needed to win back their hearts.

Research showed that lockdown was creating relationship anxiety amongst Urban Spenders… Enter our unique content series about love in lockdown, showing the nation that love can be found in a hopeless place. We delivered not just food, but joy to the hearts of our Urban Spenders in a way that differentiated the brand, grew positive sentiment to an incredible 79% and, most importantly, grew Just Eat’s share of orders to customers with a lifetime value of £10m.