Client: Paramount+
In the brutal, heavyweight division of UK streaming, launching a new show is a title fight in itself. To launch Guy Ritchie’s crime thriller MobLand, we knew a standard media plan wouldn't go the distance. So, we stepped into the ring with a heavyweight cultural moment: the Eubank vs. Benn boxing match. Our strategy was built on a killer insight: the fiercest fights are inherited - a truth connecting our show's feuding families with the boxers' real-life dynasty. Through a bare-knuckle partnership with DAZN, we delivered a creative one-two punch: a co-created trailer that blurred fiction with reality, and a media-first Ring Walk sponsorship that put MobLand in the spotlight at the moment of peak adrenaline. The result? A decisive victory, landing a 44% uplift in subscription intent, a 15% uplift in watch intent, and a knockout blow of nearly half a million streams the day after the fight.
