KitKat Blocks: Sharing new break moments

Client: Nestle

 The Kit Kat Blocks launch redefined new product launches through groundbreaking retail media. Facing a 54% new product failure rate and the challenge of shifting Kit Kat's "break" association to evening consumption, we created the most comprehensive retail media ecosystem EVER. Nestlé, OpenMind, and Tesco Media joined forces to map every step of the shopper journey across unprecedented retail touchpoints. We bucked the sales trend and set a new industry benchmark for retail media's transformative power in NPD.