LADbible Group

LADbible Group has grown to become one of world’s biggest publishers, reaching two-thirds of 18–34-year-olds in the UK and over half of all adults.

Over the past 12 months, LADbible Group has circumnavigated a pandemic and established itself as a voice for Gen Z and millennials every day. We’ve grown our staff, offices, partnership footprint with agencies, released new products to the market, accrued over 30 industry awards and used our platform to make positive changes in culture and Government policy, all underlining our position as the number one authoritative voice in social. We've launched our own Data, Insights and Planning [DIP] team to support agencies and commercial partners in their objective to reach youth audiences. Thus far in 2021, DIP has helped our Client Solutions team nearly triple revenue, the DIP team have hosted LADbible Group’s first ever keynote at Cannes Lions and the briefs worked on by the DIP team are 5x more likely to convert successfully. LADbible Group has also become the first social publisher to join the 24-strong IAB Board, reflecting the publisher’s increasing influence in the digital advertising space. Alongside new office openings in Ireland, Australia and most recently New Zealand, the group has gone from strength to strength, creating award winning campaigns for its commercial work with PlayStation, KFC, DHSC, the British Army, Haagen-Dazs and Camelot to name a few and achieving the IAB Gold Standard 2.0 to underline its commitment to a brand safe and transparent environment for its partners and audiences.