"Record breaking numbers, acquiring a new newsbrand and launching market-leading tech. products (most of which was done with all staff working from home during lockdown!) has resulted in huge brand development for Mail Metro Media over the last year.
Only its second year as a new commercial entity in the industry, it has had some new ground to cover, and it has done so by miles.
Acquiring the i newspaper and website has opened up new audience and advertising opportunities, whilst Mail newspapers overtook The Sun to become the biggest-selling news title in the country on every day of the week. Meanwhile, Metro somehow managed to keep publishing throughout the pandemic to support its ‘superhero commuter’ audience.
Data and digital capabilities have continued to innovate and offer unrivalled opportunities for agencies and advertisers, including the unprecedented £5million advertising giveaway to small businesses.
It’s been a difficult year for all, but the Mail Metro Media brand has gone from strength to strength and established itself as the place to go for advertisers wanting to engage any audience demographic."