Mail Metro Media

In 2024, Mail Metro Media completed our bold transformation from a legacy media owner into a modern, omnichannel publisher. Driven by our sales team’s bravery, collaboration, and innovative mindset, we’ve become a beacon of commercial excellence.

Diversification underpins our growth. We’ve expanded beyond traditional advertising, creating new, high-impact revenue streams across commerce, podcasts, social video, and data-driven solutions. Landmark partnerships — like British Airways with Eliza influencers and ASDA’s groundbreaking ‘Family Matters’ TikTok channel — demonstrate our unmatched capability to deliver cross-brand, multi-platform success.

Our team’s relentless acceleration has seen us dramatically enhance our existing platforms, integrating first-party data into campaigns and transforming client effectiveness. Innovations such as EDITS, our guaranteed-outcome social video product, reflect our forward-thinking approach. Our programmatic strategies prioritise premium placements and sustainability, improving user experience and advertiser performance, while commerce and audio innovations have cemented us as industry pioneers.

At the core of our success is our investment in elevating talent. Our industry-leading Digital Development Programme has empowered over 100 team members with cutting-edge skills, while our DE&I initiatives — such as our award-winning partnership with Brixton Finishing School — and mental health networks foster a supportive and inclusive culture.

Our commercial innovation and unwavering commitment to collaboration have redefined industry benchmarks. This year, we didn’t just keep up — we set the pace, pushing boundaries and driving meaningful client results. Mail Metro Media’s sales team is not merely participating in the industry conversation — we are leading it.