Making media behave like heart disease

Client: British Heart Foundation

Heart disease often arrives in people’s lives suddenly and without warning. That makes it easy not to think about it – until it impacts you or someone you care about.

So, to keep awareness of the sudden and cruel impact of heart disease in the public consciousness, we made a strategic decision to consistently make the British Heart Foundation’s media behave like heart disease.

Since then, we’ve consistently used innovative. bespoke media placement and delivery methods to ensure the BHF’s message has arrived suddenly and without warning - in everyday moments and unexpected places - delivering brand, commercial and life-saving results.