Making the Ordinary Extraordinary - Trompe L'oeil Mural Project

Client: Farrow & Ball

In a crowded competitor landscape, Farrow & Ball; the iconic paint brand, partnered with Joy Collective to launch their new colours in a uniquely creative campaign. We delivered a bespoke creative out of home concept, which amplified the brand’s core values and key objectives: A series of hand-painted trompe l’oeil murals, each one perfectly placed in a location close to a Farrow & Ball showroom. Each site was chosen for the highest penetration of the target audience, positioned on a site most likely to stop people in their tracks and drive showroom footfall.

This submission details how our beautifully hand-crafted outdoor campaign achieved 355k+ organic reach, 1.37m Pinterest engagements, and became the brand’s second most engaged social post of the product launch. Crucially, it also drove an uplift in showroom footfall and successfully reinforced Farrow & Ball’s core values of hand-crafted excellence, quality and design.

Beyond the numbers, our campaign combined precision targeting, with hand-crafted creative ingenuity. In doing so, we cut through; driving some of the strongest media performance the brand has seen, and delivered value and scale well beyond the media investment.