Nothing Cracks Like a Magnum

Client: Magnum (Unilever)

In 2025, Magnum faced fierce copycats and tough new ad rules—but we rose above. Our bold vision: "Nothing Cracks Like a Magnum." We transformed the iconic Magnum Crack into a multisensory sonic signature, dominating cinema, OOH, and social with immersive audio and irresistible ASMR. Every platform became a stage for our signature crack, proving Magnum’s indulgence is unmatched. The results? Brand awareness up 16%, favourability up 34%, purchase intent up 17%, and a record 56% message recall. Our crack became the sound of superiority, reasserting Magnum as the undisputed leader in premium pleasure.