Performance and Purpose: How JOLT and Vauxhall changed perceptions and drove action

Client: Vauxhall - Grandland Electric

To launch the New Grandland Electric, Vauxhall aimed to transform perceptions of electric vehicles (EVs), making ownership accessible, practical, and seamlessly integrated into urban life. To achieve this, Vauxhall partnered with JOLT, leveraging JOLT’s network of 41 prime London EV charging locations to deliver a bold, integrated campaign combining free public charging and high-impact digital out-of-home (DOOH) advertising. The campaign harnessed JOLT’s unique dual audience model—engaging EV drivers during their average 62-minute charging dwell time via in-app ads, while also reaching passing pedestrians and drivers through Vauxhall wrapped chargers and striking D6 DOOH screens. For one month, Vauxhall EV owners enjoyed exclusive free charging, powered by JOLT’s 25kW fast chargers, with energy supplied 100% from renewable sources. This directly addresses the critical barriers of cost and accessibility, especially for the 60% of Londoners without off-street parking.
The results were transformative: over 21,800 free EV miles delivered from 11,467 charging sessions; 700+ hours of in-app engagement; and a 1.8% click-through rate. Crucially, purchase intent rose by 77% and brand perception shifted markedly: 81% say Vauxhall "is innovating in the EV space and 66% would consider a Vauxhall EV and the campaign resonated strongly across all age groups.By embedding the brand into everyday spaces and eliminating friction with free, convenient, app-managed charging, Vauxhall and JOLT went beyond awareness—building trust, changing perceptions and driving tangible action.
This campaign sets a new benchmark for consumer-centred, sustainable EV marketing in the UK, breaking down barriers and helping to accelerate EV adoption.